Roughly 25% of individuals across the globe are a part of the creator economy. (Adobe)
The creator economy has boomed in recent years, with the digital revolution making technology more accessible and creator marketing easier for everyone. If you’re an influencer looking to enhance your online visibility, you need some good AI content creation tools in your toolkit to stay ahead of the game. From crafting engaging posts to whipping up eye-catching graphics, these AI-powered tools will make your content sharper, and your audience more engaged than ever. Trust us, your content calendar (and engagement rates) will thank you.
In this blog post, we’ll explore 5 must-have AI content creation tools that every influencer should consider investing in. These handy tools do more than simplify the content production process. They guarantee your content is captivating, top-shelf, and custom-made to mirror your distinctive brand.
With that, let’s dive into the world of AI content creation tools, starting with the basics.
What are AI content creation tools?
AI content creation tools are software apps that use artificial intelligence (AI) technology to assist content creators, influencers, and marketers in creating content for social media marketing or for distribution on other digital platforms. These tools are designed to streamline and enhance the content creation process, making it easier, faster, and more efficient to produce high-quality content that engages the audience.
Here are some of the features and functions that you can typically expect in an AI content creation tool –
- Content generation: These AI tools are capable of generating content ideas, captions, hashtags, and even entire posts based on parameters set by the user.
- Image and video generation/editing: Many AI content creation tools come with built-in image and video generation/editing features. This helps influencers create professional-looking content without needing any advanced editing skills or expensive software.
- Automated scheduling: Some AI content creation tools might offer automated scheduling capabilities, making it easier for content creators to plan and schedule their posts in advance.
- Audience analysis: AI tools can analyze audience demographics, interests, and behavior to provide insights that help influencers tailor their content to better resonate with their followers.
- Voice and audio editing: Some AI content creation tools might also offer voice and audio editing capabilities, allowing influencers to enhance their podcasts, voiceovers, or audio clips.
The beauty of AI tools lies in their ability to streamline the creative process and optimize content for better engagement, ultimately saving you precious time. While we’re on the topic, there’s another tool that could be incredibly useful for influencers interested in driving more conversions 👉 JotURL.
Special Mention: AI Call-To-Actions by JotURL
JotURL is included in this article not only for its strong synergy with the other tools listed within it, but also because it, in turn, provides AI solutions for content generation that can help your digital campaigns.
In particular, the platform is experimenting more and more with AI to speed up and optimize its functionality.
In particular, the first tool to have evolved thanks to the support of Artificial Intelligence was its Call-To-Actions.
JotURL’s Call-To-Actions are a very useful function, which allows you to create landing pages on which it is possible to insert a button, a banner or a social optin – fully customizable – with which the end user interacts.
The really cool part is that the landing page background is generated from the destination URL entered in the tracking link.
What does it mean?
For example, if I use a YouTube link to create a Tracking Link with the Call to Action function on JotURL, I can have that video as a background, on which I can add my personalized messages and my logo. The final objective of CTAs is therefore to exploit third-party content to engage them, and then bring them back to your own content (or your own site) through a button or a subscription.
The big problem is that many sites didn’t allow embedding, and their potential was very limited.
The introduction of AI has solved this problem because it is able to automatically generate a background by extrapolating contents and reprocessing them to provide an idea of the real content. Usually titles, images, meta descriptions are extracted. The copyright is always indicated at the bottom of the page.
This tool can be incredibly powerful when used in combination with Deep Linking, a very powerful technology that is very useful for all influencers and content creators.
Thanks to these features, which can also be used with a very convenient Chrome Extension, many influencers have achieved great success in their marketing campaigns, some of these have managed to improve their revenues by up to 46% more!
If you are interested, read this article.
JotURL can be useful in other ways too!
Great content will increase your visibility on social platforms and drive more engagement, but if you want those visitors to convert and get more clicks (to your external site, affiliate site, or anywhere else), consider creating customized links using JotURL instead of using generic links. The tool lets you create Branded Links, helping you improve the strength of your brand as an influencer and maximize user reach on social media. It could also boost your CTR by at least 65%.
With JotURL, you also have the option of using Custom Link Previews. This neat feature allows you to control and personalize the way your link is displayed on social media platforms. You can edit the link’s title and description and even add amazing images to catch your audience’s attention.
With the challenge of generating more clicks and conversions out of the way, let’s see how AI can help you create quality content that engages your audience in the first place. Here are some great suggestions for AI content tools that you can try.
Top AI content creation tools for influencers
Searching for the right AI assistants among numerous content creation tools can feel overwhelming. Below, we’ve curated a list of standout tools every influencer marketer can consider investing in, to not only enhance their content quality but also to find new ways to create content.
1. For social media posts and blogs – Narrato AI
Creating compelling social posts and blog articles requires a fine balance between creativity, relevancy, and timing. Narrato is a powerful AI tool that can help influencers find this balance with ease. It has everything you need to create better social media content, an AI blog generator, an AI copywriter, and 100+ other AI templates including an AI image generator, an AI content repurposing tool, and more.
The most unique feature of this AI content creation tool is the AI Content Genie. It’s like your personal content marketer, whipping up fresh social media posts and blog posts automatically every week. All it requires from you are your website URL and preferred themes, and it’ll give you high-quality content, ready for publishing. It also offers the convenience of editing and directly scheduling or publishing these posts to Facebook, Instagram, LinkedIn, WordPress, and Webflow from the platform.
In addition to the AI Content Genie, Narrato’s AI tools also include a fun meme generator, a Twitter thread generator, a holiday/special occasion social post generator, a social media poll generator, and even a tool to search and download royalty-free images and GIFs.
👉 Key Features:
- AI Content Genie for social media posts and blog posts on autopilot
- 15+ AI templates for crafting engaging social media content
- AI long blog article generator and other blog writing templates
- Image, emoji, and hashtag suggestions
- Custom AI template generator
- AI brand voice generator to ensure consistency across channels
- AI text-to-image generator
- Social media scheduling (supports LinkedIn, Instagram, Facebook, and other social media platforms using Zapier or Narrato API)
- Social media calendar
2. For graphics – Canva
With its simple drag-and-drop functionality, Canva has become a favorite graphic designing tool among creatives. It recently added several AI features to the platform (in the form of Canva Magic Studio), making designing professional and eye-catching graphics even easier. This AI content creation platform has everything you need to create for your Instagram story, a LinkedIn post, a bite-sized video for YouTube Shorts, or anything else.
The best thing about Canva is the huge library of templates, design elements, and images it offers. This can save you the hassle of starting from scratch every time. And if you want to create social post creatives from the ground up, there are various tools to assist you with that too. With Magic Media, you can turn your text into images and videos. Other Magic Design features include Magic Grab (for redesigning images), Magic Expand (extending images in different directions), Magic Animate (automatically applies the right animation), and Magic Edit (to edit images with simple text prompts). The platform also has a Magic Write feature, for writing on-brand social media copy, and a Magic Switch feature, which lets you reformat a design for any platform.
Canva has the power to revolutionize graphic design for influencers, offering a user-friendly platform complemented by some great AI features. If you’re not using it already, adding it to your toolkit will take your visual content to a whole new level.
👉 Key Features:
- 1000+ design templates for different social media platforms
- AI image and video generator
- AI image editing tools (Magic Eraser, Background Remover, and more)
- AI writer to summarize, expand, and change the tone of the text
- Apps marketplace to power up the creative process
3. For memes – Supermeme
Memes have become a language of their own in the digital realm, enabling influencers to engage with their audience on a level that’s both relatable and humorous. They’re enjoyable and help showcase your brand’s unique personality on social media. If you’re struggling with coming up with meme ideas to post, consider trying Supermeme. This AI meme generator can create hilarious memes in an instant. Just type in some text and let Supermeme handle the rest. It’ll choose the perfect template and add clever captions using AI.
Supermeme is an AI meme generator in the true sense. It uses OpenAI’s GPT-3 to select appropriate meme templates from its library, based on the provided input. It also generates the right captions to go with the meme. In addition to generating memes from text prompts, you can also try out an alternative feature available on the platform – Themed Memes. Simply provide a topic or theme, choose a meme template, and let the tool handle the rest of the meme creation process. You’re given the liberty to tweak the captions or utilize the memes just as they are. It’s all up to you!
👉 Key Features:
- Text-to-meme generator
- Text-to-GIF generator
- Themed meme generator
- Meme editor for creating custom memes
- 1000+ popular meme templates
- Supports 110+ languages
- Custom watermark for creating branded memes
4. For video content – Biteable
Video content has proven to be one of the most engaging forms of media i. Social media videos, on average, get 12x more shares as compared to images and text posts combined. If you’re looking for a seamless and more efficient way to produce high-quality videos for social, Biteable might be just the tool for you. Whether you’re crafting explainer videos, advertising videos, or engaging story snippets, Biteable’s Automated Video Assistant (AVA), powered by advanced AI technology, can effortlessly turn written prompts into customized videos in no time. All you need to do is select the kind of video you want, input some details, and watch as your text comes alive in a visually stunning video.
If you’re looking to enhance these videos even further, the tool also provides tools for editing, adding animations, inserting closed captions, and including soundtracks. In addition to that, it has also got powerful publishing tools to ensure your message reaches further.
👉 Key Features:
- Large library of ready-to-use video templates
- Script mode for editing video
- Customization options, with voiceovers, soundtracks, animations, and Closed Captions
- Supports screen recording
- Integration options (most popular social media platforms supported)
5. For animation videos – Animaker
Animaker AI is a tool that helps content creators make videos for storytelling and other purposes in minutes! This AI content creation tool lets you create 2D animated videos. Simply describe your vision, choose the video’s style, tone, and length, and watch as the tool generates a script and video that perfectly match their inputs. Unlike other tools that need a script first to create a video, this one can simultaneously produce videos and scripts.
You can also customize the video by adding characters, assets, and other elements after it’s generated. They also have an AI voice-over tool to generate voices in different languages and genders for narration. The AI syncs lip movements with the characters, creating a realistic effect. Animaker AI can also generate closed captions in just a minute, expanding the video’s reach to a broader audience. Additionally, it offers a collaborative feature to enhance efficiency during advanced editing.
This AI-powered tool opens up a world of animation possibilities for influencers, allowing them to create captivating animated videos without requiring a background in animation. From character animations to infographic videos, Animaker provides all the essential tools, including pre-built characters, templates, and scenes, making it straightforward to produce animations that entertain, inform, and engage audiences.
👉 Key Features:
- 1000+ unique video templates
- Character builder for animation videos
- Large animation and asset library
- Advanced editing
- AI voiceover tool
- Closed captions
- Soundtracks
The many benefits of using AI content creation tools for influencers
The digital landscape is always evolving, challenging influencers to keep their content fresh, engaging, and creative. This is where AI content creation tools come in, offering a myriad of benefits that can significantly elevate an influencer’s game. If you’re still not convinced about investing in these tools, here are some of the many benefits these tools offer –
1. Simplifies mundane, repetitive tasks
One of the biggest perks of using AI tools in content creation is their ability to streamline mundane and repetitive tasks. Whether it’s scheduling posts, coming up with captions, or even generating basic content layouts, AI can handle these with ease. This automation frees up a wealth of time for influencers, allowing them to focus more on the creative aspects of their work, or even on relaxation and self-care—essential aspects for maintaining creativity and motivation.
2. Create great content even with limited resources
AI tools have a way of leveling the playing field, especially for influencers who are just starting out or those working with limited resources. From generating high-quality images and videos to providing suggestions for content optimization, AI tools can compensate for the lack of a large team or expensive equipment. This means even solo influencers can produce content that competes with that of more heavily resourced creators.
3. Lesser creative pressure on influencers
Creative blocks can be quite daunting, especially when you are under constant pressure to produce new content. AI content creation tools can lessen this burden by offering inspiration, suggesting content edits, or even generating draft content that influencers can then refine and personalize. This collaboration between human creativity and AI efficiency paves the way for a more sustainable content creation process, where ideas flow more freely and burnout becomes less frequent.
4. Scaling up social media campaigns becomes easy
For influencers looking to grow their presence or brands aiming to improve their marketing campaigns, AI can be a useful ally. These tools can analyze vast amounts of data to identify patterns, trends, and insights that human eyes might miss. This can lead to more targeted, effective content strategies that resonate well with the intended audience.
5. Uncovers new possibilities for content creation
Perhaps one of the most exciting aspects of AI content creation tools is their ability to unlock new creative possibilities. Whether it’s creating unique images or art, suggesting great meme ideas, or even exploring unconventional content formats, AI can inspire influencers to experiment and innovate. This not only keeps content fresh and engaging for followers but also fosters an influencer’s growth and adaptability in a fast-changing digital landscape.
Tips for choosing the right AI content creation tool
We’ve listed 5 tools in this list, but if you do a quick Google search for AI content creation tools, you’ll find many more. With so many options available in the market, selecting the right one can seem like a daunting task. However, a systematic approach can help streamline this process, helping you find a tool that best suits your needs. Let’s look at some essential tips to consider when making your selection.
1. Define your content needs
Before diving into the sea of AI tools, have a clear understanding of your specific content needs. Are you looking for something to help generate fresh ideas for social posts, or do you need a tool for graphic design? Perhaps, you’re in search of an AI that can help with video editing or content scheduling. By identifying your key requirements, you can narrow down your options and focus on tools that offer relevant features.
2. Make the most of free trials
Many AI content creation tools offer free trials, and it’s wise to take advantage of these. Free trials allow you to test out the features, usability, and effectiveness of a tool without committing financially. It’s a hands-on way to see if the tool fits well with your workflow, meets your expectations, and is something you can foresee integrating into your routine.
3. Check reviews on popular review sites
Another helpful step in the selection process is to check out reviews on popular review sites. These platforms can provide insights into the experiences of other users, highlighting both the strengths and potential drawbacks of a particular tool. Real-world feedback can also be invaluable when gauging the reliability and efficacy of an AI tool, guiding you toward a more informed decision.
4. Get feedback from peers using the same tools
There’s no better insight than that from peers who are already using the tools you’re considering. Reach out to fellow influencers or content creators within your network to gather their opinions and experiences. They can offer practical advice, share tips on getting the most out of the tool, and possibly alert you to any pitfalls. This first-hand feedback can be incredibly illuminating and help steer you in the right direction.
5. Assess customer support
Don’t overlook the importance of assessing the customer support provided by the tool’s developer or company. Effective, responsive customer support can make a world of difference, especially when you encounter issues or need assistance with advanced features. Look for tools backed by a supportive team that offers comprehensive resources, like tutorials, FAQs, and direct support channels. This ensures that help is readily available whenever you need it, enabling a smoother, more productive experience.
Wrapping Up
For influencers striving to keep their content fresh, engaging, and ahead of the curve, AI content creation tools are no less than a boon. Investing in the right AI tools can significantly enhance your content production process, making it more efficient and impactful. We’ve provided you with 5 great options for the tools to help you get started. Now, it’s your turn to choose the ones that suit your needs, integrating them into your content creation process.
Remember, the goal is not just to create content but to create content that resonates, engages, and inspires. With these AI tools by your side, you’re well on your way to doing just that. Happy creating!
About the Author
Akshita Sharma is a content creator, with a penchant for turning complex topics into engaging and informative articles. Buffer, The Next Scoop, Writesonic, Benchmark Email, and Sujan Patel are just a few of the top brands that she has written for.
