Content marketing is one of the best ways to reach, engage, and convert your audience without spending a fortune on paid ads. Yet, getting it right is pretty challenging.
According to the latest research from the Content Marketing Institute, as many as 71% of B2B marketers only managed to achieve ‘moderately successful’ results. Even more worryingly, between 35% and 42% struggled to set clear goals, tie their content efforts in with the customer journey, or build data-driven campaigns with a real chance of success.
With this in mind, it’s clear that boosting brand awareness in 2024 and beyond necessitates effective content marketing strategies that genuinely work. The first reason is that it’s becoming increasingly difficult to cut through the noise, with millions of businesses posting multiple times per day. Additionally, data indicates that consumers are savvy about blocking out sales messaging, with 26% of global Internet users actively ignoring branded content.
So, if you’re looking for tips on how to get more out of your digital marketing efforts, here are the most effective content marketing strategies to boost brand awareness in 2025.
Target Niche Keywords
Maximizing brand (and product) awareness depends on your ability to reach your target audience. So, what better way to do this than to enhance your content marketing efforts through SEO?
Research shows that Search Engine Result Page (SERP) visibility impacts brand awareness. According to Backlinko, the #1 result on Google is ten times more likely to receive a click than the #10 result. Moreover, moving up just one spot on SERPs boosts click-through rates by 2.8%.
However, while basic SEO does wonders for brand visibility, it’s not always enough — especially when operating in highly competitive industries. So, instead of going the traditional route, explore more advanced opportunities to reach your audience and position your brand as the answer to your prospects’ needs.
Targeting niche keywords — highly specific long-tail keywords that are closely related to what your brand does — is an excellent way to outperform competitors. It can also help you attract untapped audience segments, position your solutions as the answer to your potential customers’ needs, and offer an opportunity to differentiate your brand by communicating your unique value propositions.
For example, check out how Real Estate Skills does it. In the How to Wholesale Real Estate in California guide, this business presents distinct tips on wholesaling real estate in California, focusing on laws, contracts, and market conditions. This allows investors interested in the region to learn information specific to their area of interest. Furthermore, the article poses several valuable opportunities to subtly introduce Real Estate Skills’ offer. That’s an excellent method of raising brand awareness by delivering unmatched user value.
Source: realestateskills.com
Focus on Trust-Building Content
Ensuring your target audience knows about your brand, products, and services is crucial for building a successful business. However, unless you establish brand trust in addition to raising awareness, you won’t reach the goals you’re after. Why? Because consumer purchase intent directly depends on brand trust.
A 2023 special report from Edelman revealed that brand trust ranks as one of the top three factors influencing buying decisions. In fact, 88% of people consider brand credibility almost (or just) as important as product quality and value for money.
The great news is that you can utilize content marketing to establish and encourage brand trust.
Investing in high-quality content, which prioritizes user value over conversions, is a marvelous way to prove your brand’s competence, benevolence, and dedication to delivering a positive customer experience.
Check out how Transparent Labs does it in its science-backed hydration guide. Instead of using the article to promote its solution, this brand answers a common question (maximizing awareness). Transparent Labs gives away valuable advice for free, knowing that this might mean some readers won’t purchase its product.
Source: transparentlabs.com
Furthermore, when investing in brand awareness-boosting content, do your best to prioritize authenticity and transparency.
Research suggests that 70% of shoppers will only spend their hard-earned money with brands they perceive as authentic. And 60% of global consumers consider transparency an essential brand characteristic that influences their shopping behavior.
So, explore additional marketing tactics that will help position your business as a reliable, transparent, and customer-oriented organization.
Using JotURL to build brand recognition — namely by creating branded links, QR codes, and custom link previews — is an excellent first step toward positioning your business as a trustworthy and authoritative organization. Moreover, by giving your audience a sneak peek into what they can expect to see when landing on your website, you can effectively set and manage expectations. That’s a great method of elevating the customer experience and getting prospects to enjoy interacting with your brand.
As for utilizing content to establish transparency and authenticity, Vidpros does it through bold competitor comparisons. This business uses content to demonstrate how its services differ from alternative options in the market. Plus, it points out for whom its services are while offering additional options whose pain points don’t align with Vidpros’ area of expertise.
Source: vidpros.com
Finally, as you explore techniques for raising brand awareness while positioning your business in a trustworthy light, don’t forget to leverage strategic partnerships.
Collaborating with credible content creators and industry voices — whether these include experts, content creators, or scientists — is a great method of backing up your claims. Plus, it can be a valuable opportunity to increase your reach — especially if you do something similar to The Home Depot and their TikTok collaboration with drewfromladue.
Source: tiktok.com
Solve Consumer Pain Points
Sometimes, the best way to boost brand and product awareness with content isn’t to explore tactics to expand your reach. Instead, it’s to align your content strategy with your audience’s needs, wants, and aspirations and create systems to draw people into the sales funnel once they’re ready to begin their buyer’s journey.
If you’re not convinced this technique works, consider the following. People’s primary reason for using the Internet is to find information and learn how to do things. In other words, consumers are actively seeking content to help them remove their pain points, making this type of resource a great investment for building brand awareness.
By producing highly valuable content that addresses and solves customer needs, you can achieve several important things.
- For one, you can show your target audience that you understand and care about them. This is important to 79% of global shoppers.
- Secondly, you can use audience insights to provide readers, viewers, and social media followers with hyper-relevant personalized content. This is a marvelous brand awareness-enhancing opportunity, and it can boost conversions, according to 94% of marketers.
- Thirdly, you can easily transform this awareness-building content tactic into a lead-capture strategy, especially if you decide to invest in gated resources.
One excellent way to bring these three objectives together is to invest in and distribute interactive content that immediately solves your target audience’s pain points.
By developing quizzes, calculators, and surveys — like Moccamaster’s Coffee Brewer Finder — you can help your prospects receive quick answers to their questions and immediately position your brand as an entity that has an effective and trustworthy solution to their needs.
Source: moccamaster.com
If interactive content doesn’t seem like the right course of action for your brand, you don’t have to give up on this strategy.
In fact, you can employ this tactic of solving consumer pain points even when targeting consumers in the pre-awareness stage of the customer journey. These are people who don’t even realize what their needs are at the moment.
Check out how Aura does it. In its in-depth Getting Started With Online Arbitrage for Amazon guide, this brand addresses a common question in the retail world. At first glance, this topic has nothing to do with Aura’s product. Yet, knowing that Amazon sellers who intend to grow their business will need a repricer tool down the road, Aura uses this article to gently boost brand and product awareness. It’s a great strategy. On the one hand, it helps the brand’s target audience solve a pain point, automatically helping the business establish its credibility. On the other hand, the resource gently draws prospects into the sales funnel, creating a market for a product they weren’t even aware of prior to reading the guide.
Source: goaura.com
Don’t Ignore Video
Content marketing research indicates that video — especially short-form video — is the most effective format for engaging consumers. The immense potential of this type of content isn’t just reflected in the fact that it’s great at inspiring customers to convert.
Surveys show that 89% of people want to see more video content from brands, particularly in the stages of the buyer’s journey where they’re just getting to learn about a company’s solutions.
With this in mind, when seeking content marketing strategies to boost brand awareness, consider doing it with video. Moreover, focus on investing in high-quality video content that’s shareable and optimized for SEO so that it’s highly discoverable, positions your business in a positive light, and has a chance of convincing your target audience that they need to purchase your products.
One of the best examples of this tactic in action, to this day, remains the Dollar Shave Club’s Our Blades Are F***ing Great campaign. This series of videos quickly went viral because of its authentic and humorous script. It introduced millions of people to the concept of razor blade subscriptions and turned Dollar Shave Club into a household name overnight.
DollarShaveClub.com – Our Blades Are F***ing Great
Source: youtube.com
Choose Relevant Distribution Channels
Consumer behavior research shows that people spend a lot of their free time online. Of that, they spend two hours and 24 minutes every day browsing social media.
What this indicates is that choosing the right distribution channel for your content marketing strategy can make or break your efforts to raise brand awareness, engage prospects, and convert new customers.
Yes, producing and publishing blog posts (and implementing SEO optimization) is a great way to get started with content. However, it’s essential that you explore additional ways to reach your target audience.
One budget-friendly tactic you can easily implement is repurposing existing, long-form content into snackable pieces you can post on social media.
If you look at Later, you’ll see that it regularly turns product update news into Instagram carousels. These are a great way for the brand to keep its target audience up-to-date on the latest product development. It’s also a great tactic for maximizing brand awareness and engagement and encouraging customer loyalty.
Source: instagram.com
Alternatively, don’t limit yourself to only utilizing ToFu content to drive brand awareness and establish a positive reputation.
Explore ways to get more out of your content marketing strategy — especially in terms of creating additional brand touches. You can do this by including branded URLs to your social media posts with JotURL. Or, you can simply include a newsletter subscription element in your on-site publications. This is what Investing does in its The 10 Best Investing Communities article.
Source: investing.io
Brand your Links
To get the most out of these content marketing strategies, it’s essential that you use the right link management system. JotURL is a great option, as it gives you full control over how your branded links appear.
Did you know that branded links are more likely to be clicked? And do you know why?
Because users trust it more. So this topic also contains a strategy that can help you build trust in your users.
If your followers trust your content they will be more inclined to interact with it.
Plus, your links will be memorable, and you can trend them in your social media posts too.
Moreover, JotURL offers advanced tracking and monitoring capabilities. These are essential for analyzing your audience’s on-site behavior after interacting with your content. Whether you want to track conversions, conduct A/B tests to identify the right design choices for your business, or redirect users to specific pages is up to you.
What matters is that you have full control over how these assets operate and can use them to grow your brand in a way that aligns with your goals.
Final Thoughts
Although producing content that attracts leads and builds brand awareness isn’t easy in 2025, implementing the right content marketing strategies can make your efforts far more effective. So, don’t hesitate to play around with the tactics outlined in this article. Sure, you might need to adapt them in a way that aligns with your brand identity. However, with the right approach and tools — like JotURL — you can do even more than capture your audience’s attention. You can encourage your future customers to want to interact with your business. This helps build long-lasting relationships that will ultimately lead to high conversion and customer retention rates, setting the foundations for growing your brand.
