Year 2023. The world of digital marketing is moving more and more towards the mobile sector, it is undeniable, there are many studies that confirm this.
Just see our own daily habits, how much time do you spend in front of the phone every day?
How much time do you spend on popular social media like Facebook, Instagram, Linkedin, or YouTube?
The phone has become more and more frequent in our lives, even at work level the mobile device is an essential tool, it allows us to stay in touch with the digital world, with social networks, and with online content.
More and more businesses are creating websites to address the digitization of modern times and more and more sites are becoming responsive so they can be easily navigated from mobile devices.
The increase in mobile marketing has led to another effect, the increase of tools that are promoting the use of Deep Linking.
This technology is fundamental these days, as it allows you to improve navigation from one app to another and allows you to significantly improve the CTR, and the Conversion Rate of mobile users.
Photo by Lilly Rum on Unsplash
Not all tools that offer Deep Linking services are the same, you have probably seen different ones.
Probably one of the most used and known is a tool called URLGenius. In this article, we will talk about the reasons why JotUrl is one of the best URLGenius alternatives.
Why is JotUrl the best URLGenius Alternative?
There are several reasons why it is more convenient to choose JotUrl.
We will analyze the reasons why we are the best URLGenius alternative in the most objective way possible.
But first, we want to specify that URLGenius is a very efficient Deep Linking provider, one of the best on the market, the nature of this article is not to discredit or bury it, but only to provide objective data and a presentation of real differences between the two platforms. We realize,in fact, that URLGenius may not fully satisfy the needs of some segments of users, for this reason, we insert ourselves as an alternative, if you are looking for other qualities within our service.
We have divided our reasons into different categories, in order to offer you as a detailed comparison as possible.
Since we both offer a Deep Linking service you will be interested in knowing the type of technology we have developed in JotUrl.
Let’s start analyzing the technological advantages of JotUrl.
Advanced Deep Link
The first big difference that exists between URLGenius and JotUrl is the way we developed Deep Linking.
Unlike URLGenius, we have developed server-side technology which is more sophisticated and versatile.
Our deep link server side is incredibly valid for any mobile device and operating system.
URLGenius has an issue in this area, as its technology does not perform particularly well with older devices and this affects the number of end users you can reach through Deep Link.
JotUrl is the best URLGenius Alternative as it has a more reliable technology, able to improve the coverage of your mobile users, thereby also improving the conversion rate, visits, and credibility of your links.
JotUrl also offers two different Deep Linking features: the Advanced Deep Link (App Deep Link) and the Easy Deep Link.
Thanks to this division, users will be able to make the most of the deep links technology.
The easy Deep Link boasts the ability to create Deep Links in a few seconds, thanks to the pre-set configurations within the creation screen. It is very useful for those users who want to quickly post to famous third-party apps like: Facebook, Instagram, LinkedIn, YouTube, Amazon, etc.
At the moment our Easy Deep Link feature can create quick links to more than 56 different Apps ( LTK, Netflix, Target, Line, Steam, Shein, Walmart, and many others) and we are mobilizing to integrate more and more of them. You can find the full list at this link:
The Advanced Deep Link, also known as the App Deep Link, is a far more advanced tool, which allows configuration for your personal App.
We can provide the presence of a web interface to upload JSON files to specify users’ behavior in the app. We can also manage universal links, app links, and URI Schemes.
In addition to this, JotUrl provides you with a reliable way to have your deep links listed within the Google Search results on your mobile device, it means you can have your mobile content effectively indexed by Google!
Through the OpenGraph protocol integrated within our Deep Linking Features, you can customize the graphic appearance of your link and decide on the preview of your URL within social networks of the reach of Facebook.
Thanks to the selected settings and the ability to customize your URI Scheme you can create the perfect Deep Link for you, tailor-made.
Our service also allows Deferred Deep Linking.
That is the ability to recognize if the user has the app installed or not and to manage user behavior. If the device does not have the app installed yet, the user will be redirected to the app store and then once the app is downloaded it will send him/her to the specific in-app page and not to the home page.
This system avoids losing conversions and visitors and is an indispensable feature of every Deep Link service.
Corporate Level API
One of our strengths are the API, on a public level you can find them at this link.
You will find our API documentation with more than 450 endpoints, capable of being truly versatile when integrating with many platforms and dashboards. Remember that our technical team is always available to answer any need or doubt – just write to our Help Center!
Our rich API infrastructure has allowed us to build corporate-level partnerships with telecommunications giants such as Amplifon, Aruba, Rockfon, Sweedish Match, TIM, Vodafone, and Wise.
The Corporate level API can operate in many sectors and are also very useful for exploiting the potential of our Deep Link features to 100%.
Thanks to the API you can for example start a massive Deep Links creation for high-demand automation needs.
You can also leverage the JotUrl attribution endpoint within our API in order to attribute the installation of your app. In this way, you can identify which source or link led to an app install.
Finally, we can announce that works are underway to integrate the SDK into our features, we are trying to point in this direction in order to offer an even more reliable, sophisticated, and complete service to all our customers.
With this level of reliability, we can compete with many high-level services, and it is one of the reasons why JotUrl is one of the best URLGenius alternatives.
Apart from providing you with a powerful Deep Linking engine, we’ve also a lot of additional features inside our Kit.
JotBio, for instance, is a feature we are very proud of, it has grown a lot in recent times and is now able to create wonderful mobile landing pages suitable for every marketing need in a few seconds.
Through this service, it is still possible to boost the bio links of social networks such as Instagram, Snapchat, and TikTok, allowing the insertion of multiple links, contacts, messengers, and social URLs within icons and buttons.
Everything can be 100% customizable thanks to the possibility of inserting personal images as a background, a branded logo, and using CSS codes to customize the theme.
Now it’s also possible to integrate YouTube Videos, Twitch Live Streams, SoundCloud and Spotify tracks, and even TikTok Videos so that they appear within the landing.
It’s a truly creative way of sharing content and attracting new users.
Furthermore, JotUrl offers more than 9 different CTAs Templates with which it is possible to create buttons, forms, or social opt-ins for the generation of new qualified leads or to increase conversion rates on your pages.
Our CTAs also have the ability to Embed YouTube videos, and they can also do so with websites that allow embedding allowing you to use third-party content to advertise your product. Our CTAs can also be extensively branded and customized. ( you can take a look at the final results on this tracking link: https://jo.my/social-optin-xl-test-1 )
Instead, our Dynamic QR Codes can be created in seconds and help any marketer or company in creating effective branded QR codes for their offline campaigns.
JotUrls’ QR Codes can be customized with your company logo and can have particular shapes and colors so that they become memorable for your visitors.
JotUrl also offers an advanced monitoring system for your links and content. This service not only takes care of making sure that your links are always working but also manages to warn you in the event that the contents of that page are dangerous or compromised (analyzes html, textual, and media content inside your page).
JotUrl is able to recognize IPs that are potentially harmful to you and can also filter some bots, in order to safeguard the statistics of your tracking links. And besides this, there are really many other useful functions for you and your links:
- Retargeting Pixels
- Advanced Conversion Tracker
- UTM Builder & Management + UTM Viewer in Dashboard
- Smart Redirector
- Smart Balancer ( Link Rotator )
- A/B Testing
- Custom SSL Certificates
- Bulk Link Importer
- Password Features
- Advanced Team/User permissions management
- Workspace, Project & Sub-Project Management
- URL Masking
- Branded Links
- Link Preview Customization
- Mini Pages
- Timing feature
- Tons of Integrations & Webhooks ( Zapier, Pabbly, SocialBee, MissingLettr, SendPilot, Publer, Wufoo, etc.)
- WordPress Plugin
- Chrome Extension
- And much more!
Clearly, an omnichannel tool like JotUrl has the possibility to touch every aspect of Digital Marketing and this is one of the reasons why we can consider our service as one of the best URLGenius Alternatives on the market.
The highest international security standards
JotURL has obtained some of the highest certifications in digital security and data processing. They are the CSA Star and the ISO 27001, and it is constantly striving to update them to keep protection standards high and provide users with the best possible service.
You can consult our Security page if you are more interested in learning more about this topic.
Achieving these results wasn’t easy and it required a lot of effort from our team, but we are delighted that our commitment can guarantee all of our customers an improved level of IT security and protection of the related data, in compliance with the highest international standards.
All of this is elevated by our Company Policy, which you can find here, inspiring us to always do better.
You might be thinking by now that all of this will cost a lot more than URLGenius’ plans.
The truth is that by comparing our pricing pages you will also notice that our prices are better than those offered by our competitors.
Based on what can be observed publicly also on the URL Genius website, on their pricing page, the cost of each single click is around $0.02, this for their pro plan. It is very likely that for advanced enterprise-level plans this figure may vary and even decrease, but these are only assumptions we can make, our analysis and comparison will therefore be based on the comparison between our public plans.
Let’s start with some comparisons right away.
Our public plans are those that can also be viewed on our pricing page, we can also view our PRO plan to compare ourselves with the equivalent of our competitor.
Shortly, the CPC (cost per click) of the URLGenius plan is around $0.02 per click.
The JotURL PRO plan, paid annually, costs €55 per month, guaranteeing coverage for 100,000 clicks (or events). Once the limit of events has been exceeded, it is possible to proceed with a plan upgrade.
However, with these values, the average cost of each single event in the PRO plan of JotURL costs € 0.00055, 36 times less than the cost per click of URLGenius for each single event.
If we wanted to cover 100,000 clicks by calculating 0.02 for each of these clicks, we would end up with a figure of around $2,000 per month (€1,800/month), a figure very far from the €55/month required by JotURL to cover the same threshold of events.
If you don’t want to proceed with the annual payment, the monthly payment raises the figure to €69/month, still a long way from the monthly cost of a URLGenius plan, according to the unencrypted data on the respective sites.
Shall we give another example?
Let’s take our Growth plan, the lowest we have.
This plan guarantees the possibility of covering 5000 events per month, for an annual cost of €7 per month (€9 per month, if instead the payment is made monthly, and not yearly). The cost per click, in this case, is different from that of the PRO plan: it is around: 0.00140, resulting 13/14 times lower than the $0.02 requested by URLGenius for their clicks.
If we wanted to cover 5000 clicks by calculating the value of each event as $0.02, we would end up spending $100 a month (€90/month) against payment of €7/month or €9/month, thus saving 10 to 13 times the asking price of URLGenius.
It is possible to make this comparison for each of our plans, clearly, the price difference is very evident, if in the Growth plan it is possible to save around €80/month, with higher plans it is possible to speak of a saving of €1745 per month for the PRO plan, or a saving of about €8,800/month in the Business plan, or a saving of about €17,800/month for our Business XL plan – always with the same number of events and always with the possibility of taking full advantage all the features of the platform.
And this is definitely the main reason why we are the best URLGenius alternative.
Are you ready to take Deep Linking to the next level?