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Conversion Tracking : Everything you need to know

Apr 23, 2020 | Conversions, JotURL, Tracking Links

Conversion tracking is essential to improve and boost your business and your activity.

Any digital campaign, any marketing strategy needs tracking conversion to collect data on your company’s earnings.

In this article you will find out everything you need to know about tracking conversions.

What is conversion tracking?

Conversion tracking is the set of strategies and actions that allow you to monitor your visitors’ conversions.

What is a conversion?

We can talk about conversion when a user performs an important action for your company, for example: a purchase, filling out a form, or signing up for a newsletter service.

And these are just a few examples, of course.

Conversion rate is calculated in the number of people who perform the requested action compared to the total number of visitors.

So only users who perform a conversion are counted in the final percentage.

To get better results with your business you need to increase the number of conversions, in this way you can make the most of what is defined: Return On Investment (ROI)

What is ROI? 

ROI, in a nutshell, is nothing more than the amount of the budget invested in a project to calculate what the profit was.

Therefore ROI is the definition of what has been achieved in terms of result net of the investment made.

Conversion tracking is so important for this reason.

Keeping track of all conversions and how many users are converted is a way to understand if a site or a content is truly benefiting.

It’s also for this reason that you need to increase traffic to your site.

More visits lead to higher conversion rates.

Higher conversion odds bring more earnings and final proceeds.

Conversion tracking is the best way to determine the effectiveness of a digital campaign.

If you invest money in online advertising, you will need to make sure that the proceeds are greater than what you have spent.

A good ROI is around 5-12%.

Anything higher than 12 percent is an excellent result and it is really difficult to achieve.

The important thing is that ROI NEVER drops below 1%, in that case it means that you are spending more than what you earn.

In that situation you will have to make snap changes to your strategies.

Conversion Tracking with JotURL

Conversions tracking and optimization is probably one of the most important things you need to know about. 

JotUrl provides you an all-in-one solution to optimize your marketing results, integrate all your marketing funnels, monitor everything, identify trends and understand things far better. 

You can track anything:

  • visits
  • clicks
  • installs
  • downloads
  • leads
  • sign-ups
  • sales
  • new clients

You can also define each and every marketing funnel the way you want.

The funnel marketing represents the whole path of a potential customer.

Initially, attention must be drawn and then transformed into a potential customer through interaction with content and through the use of targeted advertising on the user.

With JotURL you will be able to devise perfect strategies for this purpose.

There are countless ways to leverage tracking links.

For example, if you’re an ecommerce business, you’re likely using online affiliate marketers.

With JotURL you can understand which affiliate is providing not only the most number of visitors but also the most number of conversions.

To do this you will need to create a conversion and get a code.

JotURL allows you to create them through functional panels, you can customize every aspect of your conversion as well as being able to constantly monitor it.

How to Create a Conversion Tracking Link

To create a conversion tracking link you have to select the tracking link in your projects, or create a new tracking link in the dashboard.

Then access to the “Conversion” option.

In this way you will associate the conversion with the tracking link.

By creating this connection, you can constantly tracking conversion and keep every aspect monitored within JotURL analytics.

It’s possible to link up to five different conversions for each individual tracking link.

To create a new Conversion just click the button plus in the top side of the screen. 

Once you press the “plus” button, you will have access to the page to create the new conversion.

The first steps are very simple.

Choose the name to assign to your conversion, and add notes about the conversion, in this way you will immediately understand what it is.

Finally you can select the item “Enable postback URL for this conversion”

What is a postback URL?

It’s just a URL that redirects to your tracking server and you get the base postback URL from the platform tracking your ads.

If you activate this option, you can manually configure the affiliate network in the drop-down menu.

Postback URLs are used extensively in affiliate marketing or when it’s not possible to insert a pixel on the landing page or you have no control of the landing page.

Moreover Postback URL tracking is cookieless, therefore it is a type of server-to-server tracking, the conversion values ​​will be returned directly by the merchant or the network.

Networks that use affiliate marketing or e-commerce platforms are already familiar with Postback URLs.

Within those sites where Postback URLs are supported, it’s preferable to use this system rather than inserting the conversion pixels, however JotURL freely offers both services.

Once chosen a name, possibly add notes, click on save and then select “save and go to options”.

The new screen will let you choose the options and values ​​of your conversion, the most important parameters for you.

conversion tracking

Conversion value: you can choose the monetary value of your conversion

Commission: choose the commission value of your conversion.

Parameter: you can choose the parameter for your conversion.

By clicking the “Extended parameters” button, you will also have the possibility to select up to 15 different parameters for each individual conversion, customizing it to the best.

Finally you can select a template in the drop-down menu if you intend to use a dynamic conversion for your shopping platform.

To know more about dynamic conversions read this article!

In the second part of the creation page of your conversion you will find codes.

Then you have the possibility to use the “Copy Code” button to automatically copy all the code without the risk of losing a few pieces.

You can select the code based on the use of your conversion.

For example, you can copy the “conversion code snippet” code so as to insert it within the Google Tags.

Watch this video to see all the steps and don’t miss a thing.

Once you have completed all the changes remember to always save.

You can find your conversion template within those available to be able to use it as many times as you want.

JotURL and AB Testing

Another way to improve the performance of your conversions is to rely on AB Testing.

JotURL improves the conversion rate through the use of AB Testing and with other incredible connected features.

You will not need to use another web app, you can find everything you need within JotURL, relying on all its tools.

The smart balancer, for example, is able to rotate visitors on your different landing pages.

This means that by setting certain conditions and parameters you can balance the number of visitors on a page.

If you want to give more visibility to a page to increase the conversion rate, just change the percentage of visits you want for your content.

This tool, in collaboration with AB Testing, is very important.

In fact, AB Testing allows you to understand which version of your project is going better.

You can start multiple tests with different changes or targets and understand which of your projects is bringing the best results.

At this point it will be easy to understand where to concentrate the visits of your users.

Using features and tools of this type is a system to optimize the effectiveness of your digital campaigns and to exponentially improve the gain obtained through conversions (same for call tracking)

The platform is also particularly reliable, it can start an infinite number of projects and accommodate many templates for your conversions and keep your data saved and safe.

The constant monitoring carried out 24/24 h every day of the week will prevent your contents from being damaged or lost.

For all these reasons JotURL is a formidable tool for tracking conversions.
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JotURL Team



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