As the digital marketplace expands more and more, in 2023 this phenomenon is pushing harder than ever, more and more users are resorting to online shops or merchants to buy items of all kinds: clothes, home décor items, personal hygiene care items, and pet care items.
These habits have resulted in increasingly progressive and comprehensive portals that can help brands, private users, and even content creators find everything they need online, just a click away.
Affiliate marketing portals are increasingly accredited and offer a stable source of income to marketers or content creators who manage to find their niche. That’s why this article will focus on trying to further benefit affiliate marketers by offering them one of the most profitable and lucrative marketing strategies ever. With maximum yield and minimum effort.
One of the most popular online retail portals is clearly LTK, this article will focus on showing you how you can improve your performance by creating a deep link to LTK, which will skyrocket both the mobile user experience of your customers and the related conversions.
Source: https://www.shopltk.com/
What is LTK?
LTK can be described as one of the founding portals of influencer marketing.
Its name may be new to many users who are approaching this article for the first time, but you may be interested to know that the number of content creators and influencers on this platform has even surpassed the number of influencers on Amazon. Currently, the brand offers work to more than 200 thousand influencers and more than 6 thousand different brands serving clients all over the world. It has locations in the United States, Italy, Germany, the UK, South Korea, China, France, Spain, Australia, and Brazil.
Users can find any product items from fashion, fitness, and home goods to new trendy products. More than 3 Billions annual online sales are recorded.
Influencers and retailers can generate content for product sales through the affiliate program and earn revenue, a percentage, on product sales.
You can find more information on their website, but it’s pretty logical to think that LTK is one of the most profitable new frontiers for 2023 and there are already a lot of people using it.
LTK offers an App, freely available on the store-both for Android and iOS-to make it even more convenient and practical to buy or sell products, doing so freely from your mobile device.
And this is where JotURL comes in with its deep linking technology, which is why in a few paragraphs we will explain how to create a Deep Link to LTK.
Deep Linking Technology
Deep linking is a technology that enables marketers and digital content creators to link directly to a specific page or content within an app, bypassing the app’s homepage and the login phase every time. With this feature, users can be taken to the exact content they are looking for, without having to navigate through the app or to the browser.
This is essential for mobile apps, where users are increasingly spending their time. By deep linking, marketers can better engage their target audience and drive more conversions. For example, a retailer can use deep linking to take users directly to a product page within their app, increasing the likelihood of a purchase.
Deep linking can also be used for social media campaigns, allowing marketers to link to specific content within their app directly from social media posts. This can be particularly useful for apps like Instagram, Facebook, TikTok, and even LTK – this is why we are going to create a deep link to LTK in a few minutes!
There are different types of deep linking, including traditional deep linking, deferred deep linking, and contextual deep linking.
- Traditional deep linking involves linking directly to a specific page or content within an app.
- Deferred deep linking allows users to be directed to a specific page or content within an app, even if they don’t have the app installed.
- Contextual deep linking uses information about the user, such as their location or search history, to provide a personalized experience and better target marketing efforts.
One challenge of deep linking is ensuring compatibility across different platforms and devices. Marketers need to ensure that their deep links work seamlessly across iOS and Android devices and different web browsers. They also need to ensure that their deep links work with different app versions and updates.
To take advantage of deep linking, marketers should consider working with a deep linking service provider, which can provide the necessary infrastructure and tools to make deep linking easy and effective.
JotURL is one of the best providers for Deep Linking Services, and it can offer a lot of custom solutions for each user and their needs.
Why Deep Linking to LTK is so important.
As said, LTK is a fast-growing platform for retailers and content creators. People’s habits have changed dramatically during the last few years and this has led many people to push digital jobs and spend much more time on networks like YouTube, Instagram, Facebook or LTK.
Since LTK is becoming an increasingly profitable platform, it is important, indeed it is essential, to understand how to be able to exploit even more the potential linked to the platform.
Obtaining the maximum profit with the minimum possible expense is logically the main aim of all brands and online influencers who want to effectively sell their products on LTK.
Creating a deep link to LTK can improve the user’s navigation to the purchase page of the final product, taking him directly into the LTK APP. But not anywhere, just on the page of that specific product, you want to sell.
Let’s make an example. You could insert your branded link outside LTK, perhaps inside a bio on Instagram or Tiktok, inside an SMS, an email, or a QR Code linked to your business. By associating this branded link with the Deep Link function you will be able to redirect the user directly to the page in the LTK App.
You will therefore have total control over your user’s navigation, and you will be able to keep track of every click made.
Through the tracking system of a Deep Link, you will know a lot of (non-sensitive) data about your users, understand when they have visited your content, how many times, and even if the conversions have been successful.
The Deep Link to LTK can dramatically improve your revenues by enhancing the shopping experience and simplifying the process of purchasing products on the platform.
The easiest way to create a Deep Link to LTK
JotUrl has developed an amazing feature called Easy Deep Link, you can create your Deep Link to LTK in few minutes and clicks!
In order to successfully create your Deep Link to LTK, follow the instructions below:
- Login in your LTK account and choose the product page you want, then copy its URL.
- Enter the JotUrl Dashboard and create a new Tracking Link to generate your Deep Link to LTK. Just click the (+) TRACKING LINK button.
3) Paste the link of your LTK product page as the destination URL.
As you can see the JotURL engine has already recognized the LTK link, so you can flag the Deep Linking option in one simple click after the customization of your branded link.
3.2) Choose your domain, we recommend that you use your personal branded domain.
3.3) Add the alias you want. In this way, despite having a very long Instagram link, you can shorten it, making the destination of your Deep Link to LTK immediately clear.
Making a branded link can improve the CTR of your links by more than 40%!
4) Insert tags and notes to identify your links within your projects.
5) Flag the Deep Link option, in a minute your Deep Link will be ready!
IMPORTANT: This system can also work with affiliate links offered by LTK for your products! All you need to do is enter the affiliate link as the Destination URL. The click recorded on the Deep Link will also be recorded on your affiliation link, recording the conversion on it, without losing credit or revenue.
It can also prevent your links from being banned or penalized on social networks during your advertising campaigns.
If you wish, you can view the advanced settings for your deep link by accessing the additional options of your link once it has been created.
You just need to click on your Tracking Link, within your projects, or click “Save and go to the link options”, in the creating phase.
At this point click the box called: Easy Deep Link.
As you can see, the JotURL engine has already been able to understand that your destination URL belongs to the LTK app, and has already preset the fields within the page without you having to touch anything.
If you wish to make any changes you are free to do so.
Within this page, you can check the behavior of your Deep Link to LTK on both Android and iOS devices.
You can also set alternative landing pages if the LTK App is not installed on your user’s device.
If your users haven’t the LTK App installed, you will have the following options:
– Redirect them to the browser page, it cannot be viewed in the Mobile App, but only from the page of the search engine used (Google, Firefox, etc.)
– Redirect them to the App Store/Play Store to download the LTK App
– Redirect them to a custom landing page chosen by you.
Within the settings for Android devices, you can force the opening of your link via the browser, however, this procedure is not yet available for iOS.
You can configure every single aspect of your link preview through the Open Graph setting integrated into the Deep Link creator interface. You will be able to decide what Title, Description and Picture to add to a specific link, so you can manage your link preview on every social network like Facebook, LinkedIn, Instagram, etc.
Usually, those fields are created automatically by a bot inside the Network, in some cases the results are quite good, but most times you will experience some issues. For this reason we provide the possibility of customizing your own link preview.
Once you have selected the Open Graph settings you can save your Deep Link to LTK.
Just click on the “Save” Green Button at the end of the Deep Link interface.
Now you can copy and paste your Tracking Link and bring as many followers as possible to interact with you on the video.
By clicking our Deep Link on mobile you will be able to land directly within the LTK App!
Conclusions
By offering your users valuable content you will gain visibility and credibility and in the meantime, you can analyze really important data on their usual purchases, the most visited trending pages, and the most popular products among your users. You will also be able to understand exactly the traffic sources and effectively target your users by combining them with other tools of our platform to obtain incredible results.
Did you know that some of our users who use Deep Linking to LTK and other popular platforms have already increased their revenues from 35 to 45%?!
You can try to leverage a Deep Link to LTK too.
JotUrl has a 14-day free trial which allows you to test all the features you want.
Cheers!
Your JotUrl Team
PS: The JotURL’s Easy Deep Linking Feature can create Deep Links to 55+ Popular Third-Party Apps – you can find the full list here!
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