Did you know that Snapchat can be revolutionary for your marketing strategies?
Many people often tend to ignore the possibilities and opportunities associated with this platform, but they can be used as fertile ground for your promotional campaigns or to find your ideal audience.
Thanks to the mobile application and advertising programs Snapchat can become one of the very useful networks and platforms on the Internet.
In this article we will analyze the Snapchat network and the easiest way to create a Deep Link to SnapChat.
What is Snapchat?
Snapchat is a social network created and launched for the first time in 2011. It is well known and used especially in America, but is becoming more and more popular all over the world.
In 2014 the platform reached a boom in users and visits, acquiring great popularity especially among young people aged between 16 and 25.
The platform allows an instant messaging exchange, very visual, intuitive, practical and authentic. The messages are not saved on the platform, recreating the idea of a multimedia conversation with one’s acquaintances and friends.
Even on Snapchat it is possible to create a dense network of contacts, share visual content, images, gifs, emojjs and videos.
The exchange of messages takes place in a dynamic and fast way, differentiating itself from all other social networks such as Facebook, Twitter or Instagram.
Precisely because of its popularity, the social network has been filled with people and traffic which, if properly targeted, can be useful for marketing purposes.
Great brands have achieved great success on Snapchat, they can be an example:
- Heineken
- Audi
- American Eagle
- Gatorade
- Kraft
Each of these great brands has revolutionized its method of communication, adapted it to the needs of the social network and managed to gain a large following.
Snapchat also offers services for advertising a profile or a product, very useful for the launch of new campaigns on young and rapidly developing social networks.
Snapchat can be seen as a new reality in which to launch your product.
Marketing on Snapchat
To understand if Snapchat can be a useful platform for your campaigns, you will first need to study the social network.
You will need to understand how it works, know the audience present and whether the users present may be interested in your product.
To be helped in this you can rely on Tracking Links, in order to track the visits and areas of interest of your users.
Through the clear and precise analysis you will be able to understand if the links connected to the landing page or the home page of your site are visited by people on Snapchat and understand the type of contact needed with them.
Understanding which content most stimulates user engagement can also be important. Snapchat is a dynamic platform closely linked to the visual aspect, so it may be appropriate to specialize or focus on certain types of communications.
Furthermore, the fact that the messages last on the platform for a limited time must push you to renew and supply the social network with fast and always new communications, in order to keep the interest of your users alive.
Snapchat marketing can be possible and can be very powerful when used properly, and many people, influencers, businesses and companies have developed considerable success.
Why Deep Linking to Snapchat is so important.
Snapchat boasts a huge number of users, the traffic generated by the platform and the growing popularity of the network are fertile ground for marketing campaigns. One of the best strategies is to try to directly target users within a specific page of the platform. To do this, it is essential to understand how to make a Deep Link to Snapchat.
What is Deep Linking?
Deep Linking is a powerful technology developed in the digital marketing sector that allows users to be redirected within a specific landing page, bypassing homepages and other intermediate pages.
This technology has become extremely useful for improving marketing even on mobile platforms, boosting and revolutionizing the browsing experience of users.
So yes, Deep Linking also works within the Mobile Apps, not only on desktop.
Deep Linking can be used for any application, including social network apps or your company’s app.
JotUrl has developed a feature that can simply create Deep Links to all major media, including Snapchat.
Track your data with your Deep Link to Snapchat
Thanks to your Deep Link to Snapchat created with our platform you can collect all useful data for your campaign:
- number of visits / unique visits
- number of clicks
- browser language
- origin of users
- devices used (iOs / Android)
- version of the device
- search engine
- version of the search engine
With the reasoned use of this data you will be able to understand the behavior of your users, and understand which operations may be most suitable for your campaign.
If your visitors mostly use mobile devices, you will need to commit to creating content that is optimized for those specific devices. The user interface can change a lot between the desktop version and the mobile version.
Deep Links are fundamental technologies that improve the mobile experience.
Snapchat achieved 50% more mobile penetration than the Desktop version, so focusing on tools and features that can improve mobile marketing can be a winning strategy.
Your Deep Link to Snapchat can be inserted anywhere and redirect users within the Snapchat App in an instant.
Where you can put your Deep Link to Snapchat?
- within a newsletter email
- within an SMS
- within a Whatsapp message
- within a Telegram message
- within your landing pages
- within a CTA button
- within a QR Code
QR Codes are widely used and popular on Snapchat. Furthermore, sending messages on a mobile device will make your Deep Link to Snapchat App even more useful and effective.
The easiest way to create a Deep Link to Snapchat.
JotUrl has developed a truly revolutionary feature called Easy Deep Link, creating your Deep Link to Snapchat will only take a few clicks.
In order to successfully create your Deep Link to Snapchat, follow the instructions below.
Create a Snapchat account.
After doing this you can share your contact through a link automatically generated by the platform. To get your code, simply click on this button and then choose the method of sharing your link.
By creating your new Deep Link you can check the analytics related to the URL and view more carefully all the information relating to the people who will view your account, or that of your company.
Enter the JotUrl Dashboard and create a new Tracking Link to create the Deep Link to Snapchat you need. Just click the (+) TRACKING LINK button.
Fill in the form for your new Tracking Link.
1) Insert the link of the Snapchat link as the destination URL.
2) Choose your domain, we recommend that you use your personal branded domain
3) Add the alias you want. In this way, despite having a very long Instagram link, you can shorten it, making the destination of your Deep Link to Snapchat immediately clear.
Making a branded link can improve the CTR of your links by more than 34%
It can also prevent your links from being banned or penalized on social networks during your advertising campaigns.
Creating short links can be vital, especially if you intend to share them over the phone.
Considering that the number of Snapchat mobile users is increasing more and more, take into account the length of the links and the possibility of branding them to improve visibility and link trust.
4) Insert tags and notes to identify your links within your projects.
5) Click on the “Save and go to Link Options” button.
At this point click the box called: Easy Deep Link.
Within this Feature you can immediately create your Deep Link to Snapchat.
As you can see, our JotUrl engine has already been able to understand that your destination URL belongs to Snapchat, and has already preset the fields within the page without you having to touch anything.
If you wish to make any changes you are free to do so.
Within this page you can check the behavior of your Deep Link to Snapchat on both Android and iOS devices.
You can also set alternative landing pages if the Snapchat App is not installed on your user’s device.
If your users haven’t the Snapchat App installed, you will have the following options:
– Redirect them to the browser Snapchat page/URL, it cannot be viewed in the Mobile App, but only from the page of the search engine used (Google, Firefox, etc.)
– Redirect them to the App Store / Play Store to download the Snapchat App
– Redirect them to a custom page chosen by you.
Within the settings for Android devices, you can force the opening of your link via the browser, however this procedure is not yet available for iOS.
Once you have selected the Open Graph settings you can save your Deep Link to Snapchat.
Now you can copy and paste your Tracking Link and bring as many followers as possible to interact with you on your Snapchat post. By offering your users valuable content you will gain visibility and credibility and in the meantime you can analyze really important data on their habits and their browsing.
You can try to make a Deep Link to Snapchat too.
JotUrl has a 14-day free-trial in which you can test all the features you want.
Cheers!
JotUrl Team
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If this article: “The easiest way to create a Deep Link to Snapchat”, helped you, this might also interest you: “Mobile Deep Linking”
PS: If you need other information about Snapchat maybe you can read this Article about Snapchat ADS.
