Twitch is undoubtedly the most popular Online Streaming platform in the world.
Since 2013, many gamers have become Streamers on Twitch gaining a lot of popularity. Over the years the platform has grown tremendously by providing a wide range of live channels to follow your favorite activity. Twitch is no longer a platform dedicated only to gamers, but also to artists and other enthusiasts who wish to share their skills and experiences. For all these reasons, knowing how to create a Deep Link to Twitch can be revolutionary for your growth within digital marketing.
Twitch is a particularly popular platform because it allows you to follow the Streamer you like the most, plus it also offers you the option to become a Streamer yourself. It is incredibly popular all over the world and more and more people are using it. Within Twitch there is a chat to interact directly with the Streamers or with other users present at the time of the live.
Twitch is also the official Streaming platform for the biggest ESports leagues, a rapidly developing sector that alone contributes to bringing hundreds of millions of revenue every year.
It is possible to support a channel through single donations or through a monthly subscription, making it possible to monetize a channel and a Streamer.
In such an environment there is ample room for growth and for the development of your own marketing strategy.
Like YouTube, Twitch also makes advertising spaces available to make yourself known, and it is possible to become viral and popular through the correct use of the platform. It is possible to insert engaging links and descriptions of your services in the description of the video, and you can also take advantage of Twitch’s popularity to your advantage to find an audience particularly interested in a particular product.
In 2020, more than 140 million Users and about 8 million Streamers were registered on the Twitch platform. ( Data provided by Twitch Tracker)
These numbers certainly show how viral, important and valuable Twitch is for digital marketing.
In the last period, more and more frequent visits from mobile devices (Android and iOS) have been recorded. This phenomenon makes it particularly important to understand how Deep Linking works and creating Deep Links for Twitch.
Photo by Caspar Camille Rubin on Unsplash
What is Deep Linking?
Deep Linking is a powerful technology developed in the digital marketing sector that allows users to be redirected within a specific landing page, bypassing homepages and other intermediate pages. This technology has become extremely useful for improving marketing even on mobile platforms, boosting and revolutionizing the browsing experience of users.
Deep Linking is boosted to working within the Mobile Apps, not only on desktop.
Deep Linking can be used for any application, including social network apps or your company’s app. You can use Deep Linking even for the Twitch App.
With a simple click, your users can be redirected into the Twitch App and interact with the videos and content present without having to click anything else.
Furthermore, the Deep Links created with JotUrl can be branded and customized, making it possible for you to improve the link trust of your links and their appearance.
The brand within the domain of your link personalizes your Deep Link, making it clear to the user that this is your content.
The customization of the alias, on the other hand, can help you make the destination of the video immediately clear, improving the CTR and the resulting views/interactions.
Why Deep Linking to Twitch is so important.
Twitch is growing more and more. Current world conditions have forced many people to shift their interest to Online platforms. Covid-19 has changed our habits forever, leading us to develop even more closeness and affinity with digital devices.
The data provided by Twitch Tracker can give us a clearer idea of Twitch’s growth over the past few months.
In the general Twitch Overview we can view very relevant statistics including:
– AVG Viewers 7 DAYS: which is around 2 million visitors in the last week alone.
– Hours Watched in December: Nearly 2 billion hours of content were viewed on Twitch in December alone.
In the graph below we can see an ever-increasing peak of growth in Twitch media users.
But here’s more data related to the growth of the platform.
As you can see these graphs indicate that Twitch is literally growing in every respect.
Such a promising platform deserves to be considered for your Marketing operations, which is why Deep Linking to Twitch is so important.
Improving the user browsing experience will certainly have incredible benefits for your communications or even just for sharing a channel that could be useful for your campaigns.
Using Deep Link to Twitch is clearly just one of the strategies that can help you. They will allow you to share links on any device and redirect users directly within the Twitch App, in order to provide you with more concrete data.
By creating a Deep Link to Twitch with JotUrl you will have the possibility to track every event and conversion with extreme precision, recording essential information about your users.
- Device used
- Operating system used
- Any QR Code scanned
Each of these data can give you very useful data to develop new marketing campaigns tailored to your users. Understanding which specific event triggers a conversion will also give you new elements to improve the sale of your products.
Finding the way to redirect users to your Twitch videos and lives can bring immense gains, especially if you are monetizing your videos or trying to get as many views on your latest content as possible.
Gaining visibility within the platform could help you improve your Lead Generation or your conversions, if your videos serve that purpose. Alternatively, they will also help improve your visibility on the web and give you more credibility in other fields. Being famous on Twitch could help you collect traffic on other social networks as well, or push people to visit your website.
If your video collects many views, users could interact with the contents present in the description of your video (CTA, links, etc.) helping you to develop new digital strategies.
Unlike YouTube, Twitch is still a very niche platform, you will need to leverage the interests of your target and tailor your communication to the interests of Twitch users to become popular and to fall within Twitch regulations.
We recommend that you carefully study the habits of Streamers and users to build the strategy that best suits your marketing needs.
The easiest way to create a Deep Link to Twitch
JotUrl has developed a truly revolutionary feature called Easy Deep Link, creating your Deep Link to Twitch will take just a few clicks.
In order to successfully create your Deep Link to Twitch, follow the instructions below.
Go to a Twitch channel, choose a video you want to share.
By creating your new Deep Link you can check the analytics related to the URL and view more carefully all the information relating to the people who will view your account, or that of your company.
Enter the JotUrl Dashboard and create a new Tracking Link to create your Deep Link to Twitch. Just click the (+) TRACKING LINK button.
Fill in the form for your new Tracking Link.
1) Insert the link of your Twitch video to the destination URL.
2) Choose your domain, we recommend that you use your personal branded domain
3) Add the alias you want. In this way, despite having a very long Instagram link, you can shorten it, making the destination of your Deep Link to Twitch immediately clear.
Making a branded link can improve the CTR of your links by more than 34%
It can also prevent your links from being banned or penalized on social networks during your advertising campaigns.
Creating branded links can be crucial, especially if you intend to share them by phone.
Considering that the number of Twitch mobile users is increasing in 2020, shortening your links and branding them can improve your visibility and link trust.
4) Insert tags and notes to identify your links within your projects.
5) Click on the “Save and go to Link Options” button.
At this point click the box called: Easy Deep Link.
Within this Feature you can immediately create your Deep Link to Twitch.
As you can see, our JotUrl engine has already been able to understand that your destination URL belongs to Twitch, and has already preset the fields within the page without you having to touch anything.
If you wish to make any changes you are free to do so.
Within this page you can check the behavior of your Deep Link to Twitch on both Android and iOS devices.
You can also set alternative landing pages if the Twitch App is not installed on your user’s device.
If your users haven’t the Twitch App installed, you will have the following options:
– Redirect them to the browser Twitch video, it cannot be viewed in the Mobile App, but only from the page of the search engine used (Google, Firefox, etc.)
– Redirect them to the App Store / Play Store to download the Twitch App
– Redirect them to a custom page chosen by you.
Within the settings for Android devices, you can force the opening of your link via the browser, however this procedure is not yet available for iOS.
Once you have selected the Open Graph settings you can save your Deep Link to Twitch.
Now you can copy and paste your Tracking Link and bring as many followers as possible to interact with you on your Twitch video.
By clicking our Deep Link by mobile you you will be able to land directly within the Twitch App!
By offering your users valuable content you will gain visibility and credibility and in the meantime, you can analyze really important data on their habits and their browsing.
You can try to make a Deep Link to Twitch too.
JotUrl has a 14-day free-trial in which you can test all the features you want.
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If this article: “The easiest way to create a Deep Link to Twitch”, helped you, this might also interest you: “Mobile Deep Linking”