Vimeo is one of the most popular video content platforms in the world. It was founded in 2004 to offer a digital space in which to share one’s films.Over the years the platform has evolved a lot, offering plans that are increasingly closer to the needs of users.
This network is a niche product, as it only allows the publication of personal and self-produced content. Initially, the platform was used by artists or young independent directors.
Users can freely visit these contents and observe the videos present within the platform.
Unlike YouTube, the contents are much more controlled and limited to certain and precise categories, this also makes it much easier and more precise to divide the interests of users.
Getting a well-defined audience among Vimeo users can be particularly interesting and could open up new marketing and business perspectives.
Vimeo currently does not have an advertising program, but still offers wide visibility through its contents or with its descriptions under the videos or within the channel pages. All this can obviously be exploited for marketing purposes.
In the last period, more and more frequent visits from mobile devices (Android and iOS) have been recorded. This phenomenon makes it particularly important to understand the secrets of Deep Linking and how to create a Deep Link to Vimeo.
What is Deep Linking?
Deep Linking is a powerful technology developed in the digital marketing sector that allows users to be redirected within a specific landing page, bypassing homepages and other intermediate pages. This technology has become extremely useful for improving marketing even on mobile platforms, boosting and revolutionizing the browsing experience of users.
Deep Linking is boosted to working within the Mobile Apps, not only on desktop.
Deep Linking can be used for any application, including social network apps or your company’s app. You can use Deep Linking even for the Vimeo App.
With a simple click, your users can be redirected into the Vimeo App and interact with the videos and content present without having to click anything else.
Furthermore, the Deep Links created with JotUrl can be branded and customized, making it possible for you to improve the link trust of your links and their appearance.
The brand within the domain of your link personalizes your Deep Link, making it clear to the user that this is your content.
The customization of the alias, on the other hand, can help you make the destination of the video immediately clear, improving the CTR and the resulting views/interactions.
Why Deep Linking to Vimeo is so important.
Vimeo is a fast growing platform. People’s habits have changed dramatically during 2020 and this has led many people to push digital jobs and spend much more time on networks like YouTube, Twitch or Vimeo.
The behavioral habits of users have positively influenced the traffic and popularity of Vimeo, making it reach about 1.5 million subscribers.
Obviously these numbers are starting to be very important and knowing how to carve out a small slice of the market within this sector could be very useful, especially for large companies or companies that can afford to produce unreleased video content with which to push their products or their own. brand name.
Deep Linking is important because it greatly improves user navigation between pages, keeps the interest rate high, reduces the bounce rate and makes it easier to share content between devices.
The best way to get more traffic is to offer the user the most comfortable and simple way to reach a content, and Deep Link is certainly the best way to redirect a mobile user within an App page.
But that’s not all!
By creating a Deep Link to Vimeo with JotUrl you will have the possibility to track every event and conversion with extreme precision, recording essential information about your users.
- Device ( PC/Tablet/Mobile)
- Operating system used
- Any QR Code scanned
- Unique Visits
- And many others
Each of these data can give you very useful data to develop new marketing campaigns tailored to your users. Understanding which specific event triggers a conversion will also give you new elements to improve the sale of your products.
Finding the way to redirect users to your Vimeo videos and lives can bring immense gains, especially if you are monetizing your videos or trying to get as many views on your latest content as possible.
Gaining visibility within the platform could help you improve your Lead Generation or your conversions, if your videos serve that purpose. Alternatively, they will also help improve your visibility on the web and give you more credibility in other fields.
If your video collects many views, users could interact with the contents present in the description of your video (CTA, links, etc.) helping you to develop new digital strategies.
Unlike YouTube, Vimeo is still a very niche platform, you will need to leverage the interests of your target and tailor your communication to the interests of Vimeo users to become popular.
The easiest way to create a Deep Link to Vimeo
JotUrl has developed an amazing feature called Easy Deep Link, you can create your Deep Link to Vimeo in a few minutes!
In order to successfully create your Deep Link to Vimeo, follow the instructions below.
Login in your Vimeo account and choose a video you want to share.
By creating your new Deep Link you can check the analytics related to the URL and view more carefully all the information relating to the people who will view your account, or that of your company.
Enter the JotUrl Dashboard and create a new Tracking Link to create your Deep Link to Vimeo. Just click the (+) TRACKING LINK button.
Fill in the form for your new Tracking Link.
1) Insert the link of your Vimeo video as the destination URL.
2) Choose your domain, we recommend that you use your personal branded domain.
3) Add the alias you want. In this way, despite having a very long Instagram link, you can shorten it, making the destination of your Deep Link to Vimeo immediately clear.
Making a branded link can improve the CTR of your links by more than 34%
It can also prevent your links from being banned or penalized on social networks during your advertising campaigns.
Creating branded links can be crucial, especially if you intend to share them by phone.
Considering that the number of Vimeo mobile users is increasing in 2020, shortening your links and branding them can improve your visibility and link trust.
4) Insert tags and notes to identify your links within your projects.
5) Click on the “Save and go to Link Options” button.
At this point click the box called: Easy Deep Link.
Within this Feature you can immediately create your Deep Link to Vimeo.
As you can see, our JotUrl engine has already been able to understand that your destination URL belongs to Vimeo, and has already preset the fields within the page without you having to touch anything.
If you wish to make any changes you are free to do so.
Within this page you can check the behavior of your Deep Link to Vimeo on both Android and iOS devices.
You can also set alternative landing pages if the Vimeo App is not installed on your user’s device.
If your users haven’t the Vimeo App installed, you will have the following options:
– Redirect them to the browser Vimeo video, it cannot be viewed in the Mobile App, but only from the page of the search engine used (Google, Firefox, etc.)
– Redirect them to the App Store / Play Store to download the Vimeo App
– Redirect them to a custom page chosen by you.
Within the settings for Android devices, you can force the opening of your link via the browser, however this procedure is not yet available for iOS.
Once you have selected the Open Graph settings you can save your Deep Link to Vimeo.
Now you can copy and paste your Tracking Link and bring as many followers as possible to interact with you on the video.
By clicking our Deep Link by mobile you will be able to land directly within the Vimeo App!
By offering your users valuable content you will gain visibility and credibility and in the meantime you can analyze really important data on their habits and their browsing.
You can try to make a Deep Link to Vimeo too.
JotUrl has a 14-day free-trial in which you can test all the features you want.
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If this article: “The easiest way to create a Deep Link to Vimeo”, helped you, this might also interest you: “Mobile Deep Linking”