YouTube is one of the most famous and visited online platforms in the world. His videos are shared and posted everywhere. When a person thinks of an online video, they immediately think of YouTube. In 2020, exploiting the potential of this platform to convey messages and marketing campaigns can be incredibly important. For all these reasons, knowing how to create a Deep Link to YouTube can be revolutionary for your growth within digital marketing.
YouTube is not only the most popular platform for uploading videos, it also allows you to start live streams and store your content in playlists.
The format of the social network has changed a lot in recent years, improving the earning possibilities through the advertising and monetization of one’s content on YouTube.
In 2020, approximately 1.78 billion active users were estimated on YouTube, a considerable number that is destined to grow more and more. Current world conditions and the increase in the use of digital devices (e.g. computers, smartphones, tablets, etc.) are increasing the time spent by users on social networks and platforms such as YouTube.
YouTube is a very valuable tool to be able to create a customized Audience for your business and to be able to sponsor your content.
Believing that YouTube is a platform aimed exclusively at frivolous and without depth videos is very wrong. In fact, there are very authoritative channels, many famous brands launch their products with videos advertised on YouTube.
Through very well made videos it is possible to convey your marketing messages in an innovative and authoritative way. Even the most famous brands in the world use YouTube: BMW, Amazon and Sony are just some of the best known examples.
By exploiting the popularity of social media, you can achieve a lot with your videos and content. The important point is to try to bring as much traffic to your videos as possible.
One of the most suitable ways is to share your videos on other social media, via SMS, through newsletters and messages. YouTube links, however, risk being very confusing and unclear. Precisely for this reason, using a Deep Link to YouTube could be revolutionary for sharing your YouTube videos to any device.
What is Deep Linking?
Deep Linking is a powerful technology developed in the digital marketing sector that allows users to be redirected within a specific landing page, bypassing homepages and other intermediate pages. This technology has become extremely useful for improving marketing even on mobile platforms, boosting and revolutionizing the browsing experience of users.
Deep Linking is boosted to working within the Mobile Apps, not only on desktop.
Deep Linking can be used for any application, including social network apps or your company’s app. You can use Deep Linking even for the YouTube App.
With a simple click, your users can be redirected into the YouTube App and interact with the videos and content present without having to click anything else.
Furthermore, the Deep Links created with JotUrl can be branded and customized, making it possible for you to improve the link trust of your links and their appearance.
The brand within the domain of your link personalizes your Deep Link, making it clear to the user that this is your content.
The customization of the alias, on the other hand, can help you make the destination of the video immediately clear, improving the CTR and the resulting views / interactions.
Why Deep Linking to YouTube is so important.
YouTube is one of the most influential platforms within the digital market. Creating Deep Link to YouTube can bring many benefits.
First of all, it will give you the opportunity to fully exploit the potential of YouTube even in the mobile version.
It will also offer you the best tool to manage traffic and visits to your content.
By creating a Deep Link to YouTube with JotUrl you will have the possibility to track every event and conversion with extreme precision, recording essential information about your users.
- Origin
- Device used
- Operating system used
- Browser
- Language
- Any QR Code scanned
- Clicks/Visits
- etc.
Each of these data can give you very useful data to develop new marketing campaigns tailored to your users. Understanding which specific event triggers a conversion will also give you new elements to improve the sale of your products.
Finding the way to redirect users to your YouTube videos can bring immense gains, especially if you are monetizing your videos or trying to get as many views on your latest content as possible.
Gaining visibility within the platform could help you improve your Lead Generation or your conversions, if your videos serve that purpose. Alternatively, they will also help improve your visibility on the web and give you more credibility in other fields. Being famous on YouTube could help you collect traffic on other social networks as well, or push people to visit your website.
If your video collects many views, users could interact with the contents present in the description of your video (CTA, links, etc.) helping you to develop new digital strategies.
As you can see, YouTube is not just for influencers or gamers, even a marketer, an agency, a famous brand can reap the appropriate benefits.
Creating a Deep Link to YouTube is one of the best strategies at your disposal to bring users wandering online within your videos and content.
The easiest way to create a Deep Link to YouTube
JotUrl has developed a truly revolutionary feature called Easy Deep Link, creating your Deep Link to YouTube will take just a few clicks.
In order to successfully create your Deep Link to YouTube, follow the instructions below.
Go to your YouTube channel, choose a video you want to share.
Copy that URL, don’t worry about the length! You can short your link at any time with JotUrl.
By creating your new Deep Link you can check the analytics related to the URL and view more carefully all the information relating to the people who will view your account, or that of your company.
Enter the JotUrl Dashboard and create a new Tracking Link to create the Deep Link to YouTube you need. Just click the (+) TRACKING LINK button.
Fill in the form for your new Tracking Link.
1) Insert the link of your YouTube video the destination URL.
2) Choose your domain, we recommend that you use your personal branded domain
3) Add the alias you want. In this way, despite having a very long Instagram link, you can shorten it, making the destination of your Deep Link to YouTube immediately clear.
Making a branded link can improve the CTR of your links by more than 34%
It can also prevent your links from being banned or penalized on social networks during your advertising campaigns.
Creating short links can be vital, especially if you intend to share them by phone.
Considering that the number of YouTube mobile users is increasing in 2020, shortening your links and branding them can improve your visibility and link trust.
4) Insert tags and notes to identify your links within your projects.
5) Click on the “Save and go to Link Options” button.
At this point click the box called: Easy Deep Link.
Within this Feature you can immediately create your Deep Link to YouTube.
As you can see, our JotUrl engine has already been able to understand that your destination URL belongs to YouTube, and has already preset the fields within the page without you having to touch anything.
If you wish to make any changes you are free to do so.
Within this page you can check the behavior of your Deep Link to YouTube on both Android and iOS devices.
You can also set alternative landing pages if the YouTube App is not installed on your user’s device.
If your users haven’t the YouTube App installed, you will have the following options:
– Redirect them to the browser YouTube video, it cannot be viewed in the Mobile App, but only from the page of the search engine used (Google, Firefox, etc.)
– Redirect them to the App Store / Play Store to download the YouTube App
– Redirect them to a custom page chosen by you.
Within the settings for Android devices, you can force the opening of your link via the browser, however this procedure is not yet available for iOS.
Once you have selected the Open Graph settings you can save your Deep Link to YouTube.
Now you can copy and paste your Tracking Link and bring as many followers as possible to interact with you on your YouTube video.
By offering your users valuable content you will gain visibility and credibility and in the meantime you can analyze really important data on their habits and their browsing.
You can try to make a Deep Link to YouTube too.
JotUrl has a 14-day free-trial in which you can test all the features you want.
Cheers!
JotUrl Team
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If this article: “The easiest way to create a Deep Link to YouTube”, helped you, this might also interest you: “Mobile Deep Linking”
