When it comes to deep linking, JotURL, GeniusLink, and URLGenius offer powerful solutions tailored for creators and affiliate marketers. While each tool helps users get to the right destination, they all have their differences.
Here is a quick TLDR comparison between the three tools:
Now let’s get into the details, focusing on three key aspects: creating deep links, integrations, and costs.
1. Creating Deep Links for Social Media and Beyond
The idea behind deep linking is the same among each platform, but the process and experience is slightly different.
Creating Deep Links with GeniusLink
Smooth user experience—you can create a deep link without entering your credit card. All the basic features related to deep linking are easily accessible making the operation fast and very practical for an affiliate creator. GeniusLink is especially optimized for affiliate links to Amazon.
One drawback: for links created with the basic plan it is not possible to associate your branded domain, making customization less accessible.
We love the option to redirect to stores in other countries!
Geniuslink also allows you to track visits to your links, monitors your links to ensure they are always working, and offers remarketing solutions. Some features – in addition to branded domains – are only available with a plan upgrade, and concern the possibility of adding sub-users and using APIs, to automate operations such as the bulk creation of many deep links.
Now let’s take a look at URLGenius.
Creating Deep Links with URLGenius
The experience on URLGenius is also very direct, allowing you to create a deep link immediately.
You can easily brand your link, and even automatically generate a QR Code for greater customization.
URLGenius allows you to easily access other main features like remarketing pixels and monitoring link performance. It also offers the possibility of modifying the behavior of the link already in this first phase of creation – very helpful!
Now let’s look at JotURL.
Creating Deep Links with JotURL
JotURL’s desktop dashboard is a bit more advanced due to the large suite of features and tracking capabilities. However, the process is just as simple and straightforward when you use the Chrome extension or the mobile version of the app.
Similar to URLGenius and Geniuslink, all you have to do is enter the destination URL to create a deep link to an app.
JotURL immediately offers extensive domain customization possibilities and other features for your link. It is possible to access an even more advanced kit by reaching the additional options page.
Overall this is an advantage in terms of capabilities, but new users could find all the features a bit overwhelming at first (although you can overcome this by spending just a couple minutes with our tutorials).
But once you get comfortable, the full suite of features is where JotURL really stands out.
Now let’s talk about integrations.
2. Third-party Integrations
Deep linking relies on third-party app integrations. If you want to maximize conversions on Amazon, Target and Walmart, your deep linking platform you use must have integrations with those apps. And of course, the more integrations, the better.
GeniusLink Integrations
Geniuslink is optimized for the generation of short links to Amazon, and this is clear from the first link that is created. It also supports smooth deep linking for iTunes and Microsoft Stores.
However, unlike JotURL and URLGenius, it is more complex to understand the scope of Geniuslink’s deep linking and to know which apps it is able to provide support for.
GeniusLink does have a few more niche integrations with affiliate aggregators like Skimlinks and Sovrn, but you’ll need to manually associate them with the account on GeniusLink following the procedures in the guide.
URLGenius Integrations
URLGenius is integrated with many third-party APPs, hosting over 120 different apps across different categories. It is certainly one of the strengths of the platform.
In addition to this, URLGenius boasts an integration with ManyChat, a very useful tool that can help creators automate link sending.
JotURL Integrations
Currently, more than 70 different 3rd party apps are supported including the most important shops such as Amazon, Walmart, Target, etc. This is strengthened by a direct partnership with BrandCycle, and through our integration with LTK, Mavely, Magiclinks, and Awin. We continue to add new apps based on feedback we get from our customers.
3. Deep Linking Costs
When scale is involved, pricing can vary significantly. As a growing business, the right platform based on what you actually need and use could be the difference between thousands of dollars every year.
JotURL Pricing
starts at €9/month, with a free trial available. Plans scale based on the number of clicks tracked on the platform. The price is highly scalable as the presence of large B2B players has stabilized JotURL over the years. In fact, 10k clicks cost $72 /month, and 1 million of clicks costs $203 / month.
GeniusLink Pricing
Starts at $5/month for basic use, the pricing increases based on the number of clicks tracked. The scalable cost model may be more expensive for high-traffic affiliates. In fact, 10k clicks cost $128.50, and 1 million of clicks costs $1,253.50.
URLGenius Pricing
Operates on a pay-as-you-go pricing model, charging $0.02 per click for up to 10,000 clicks per month, and $0.01 per click for volumes above that. This cost per click is less advantageous for small/medium-sized creators, but maybe enterprise plans could offer more scalable solutions for creators with a lot of traffic. Within the public plans, 10k clicks cost $1,000 /month, and 1 million of clicks costs $10,000 /month.
Wrap Up: Which Tool is the best for you?
All three of these tools work seamlessly on Amazon links, as they are Amazon Partners, so they are very valid for supporting creators, but individual differences can make them more suitable for specific categories of users:
GeniusLink is perfect for medium or small creators who mainly deal with Amazon and who do not need any particular customization. It might not be the best choice for creators that need to reach very specific apps – currently not supported.
URLGenius is a top choice for medium-sized affiliate marketers who require a large number of third-party app integrations, but it might not be the best choice for creators who don’t have much budget for the tool, or for creators with high traffic volumes.
JotURL is the best choice for businesses and affiliate creators who need to grow quickly with a reliable, scalable, and versatile solution. JotURL offers a full-featured 14 day trial for anyone who wants to experience the platform for themselves
Hopefully this helps you make the best decision for your business!
