Aim of the Article: Learn how to double your conversions for Amazon Prime Day with some simple hacks.
Amazon Prime Day has emerged as a highly anticipated annual event that attracts millions of shoppers worldwide. It’s a two-day extravaganza filled with jaw-dropping deals and exclusive offers for Amazon Prime members. But did you know that this shopping opportunity also presents a remarkable opportunity for affiliate marketers and content creators? In this article, we’ll delve into what Amazon Prime Day is all about and why it’s crucial for those in the affiliate marketing and content creation realm.
What is Amazon Prime Day?
Amazon Prime Day, originally launched in 2015, is a special sales event exclusively for Amazon Prime members. Taking place in mid-July, it offers steep discounts and limited-time deals across a vast array of product categories.
From electronics and fashion to home goods and beauty products, Prime Day covers an extensive range of items.
This event has become so popular that it has even outperformed other major shopping events like Black Friday and Cyber Monday.
The Importance for Affiliate Marketers
For affiliate marketers, Amazon Prime Day is a golden opportunity to maximize their earnings. With millions of customers eagerly seeking out the best deals, the potential for high conversion rates is immense. By strategically aligning their promotions with Prime Day offerings, affiliate marketers can leverage the massive influx of traffic and capitalize on the shopping frenzy. Amazon’s trusted reputation and extensive product selection provide a solid foundation for affiliate marketers to promote products with confidence.
Creating Engaging Content
To truly make the most of Amazon Prime Day, content creators need to focus on creating engaging and informative content that resonates with their audience. Whether it’s through blog posts, videos, or social media, content creators can offer product recommendations, in-depth reviews, and curated lists to guide their followers towards the best Prime Day deals. By showcasing their expertise and providing valuable insights, content creators can establish themselves as trusted sources of information, driving both engagement and affiliate sales.
Harnessing the Power of Pre-Event Buzz
One effective strategy for content creators and affiliate marketers is to build anticipation and generate buzz in the days leading up to Amazon Prime Day. Creating captivating pre-event content can include sneak peeks of upcoming deals, highlighting previous Prime Day successes, or even running exclusive giveaways. By tapping into the excitement surrounding Prime Day, content creators can pique their audience’s interest and drive more traffic to their platforms, ultimately increasing their chances of generating affiliate revenue.
The Numbers Speak for Themselves
When it comes to Amazon Prime Day, the numbers are nothing short of astounding. In 2022, Prime Day raked in a staggering $11 billion in sales globally, marking a substantial increase from previous years. More than 250 million items were purchased worldwide, with 70% of Amazon’s own devices sold during the event. These impressive figures demonstrate the scale of opportunity available to affiliate marketers and content creators during Prime Day.
Is it still worth doing Affiliate Marketing on Amazon Prime Day in 2024?
Absolutely yes. As you can see in the following graph, you can see how the sales rate has increased considerably over the years, with a growth trend that in 2023 reached peaks never seen before.
This trend suggests growth also expected for 2024 and 2025, suggesting that the ground is very fertile for sales activities by affiliates and marketers.
The impact of Amazon Prime day, for all that has been said before, has created an increasingly expanding phenomenon. Despite the economic and global difficulties, this sales period is one of the most profitable in the world.
Amazon Prime Day has become an unparalleled phenomenon, and its significance for affiliate marketers and content creators cannot be understated. This annual shopping occasion presents a chance to engage with millions of eager shoppers and drive affiliate sales to new heights.
By strategically planning and creating compelling content, affiliate marketers and content creators can unlock the full potential of Amazon Prime Day and establish themselves as key players in this retail frenzy. So, gear up, thanks to JotURL you can get really creative, and make the most of this incredible opportunity to double your conversions for Amazon Prime Day boost your affiliate earnings and captivate your audience.
Double your conversion for Amazon Prime Day using JotURL Deep Linking
The best strategy to use to have immediate and incredibly advantageous benefits with minimal effort is to implement Deep Linking technology for all your affiliate links.
Deep Linking is the technology that allows you to bring the user directly into an App.
So, taking the example of Amazon, what happens with Deep Linking is that the user who clicks on a link positioned anywhere (inside a QR Code, a Newsletter, in a Landing Page, inside a CTA, etc.) will arrive inside Amazon App, connected to your account, directly on the page of the product you want to sell, ready to convert.
One of the main problems during marketing operations is being able to bring users into a mobile app. It’s a problem that everyone encounters, even very large B2B companies. We analyzed data from our customers, both B2B and Influencers, and they let us know that through the use of our Deep Link they managed to recover from 38% to 43% of users that they previously lost during their customer journey.
To put it another way, previously almost 40% of users didn’t even get to the App, causing a massive loss.
With this reasoning, it is easy to understand that the implementation of a functional Deep Linking system is able to greatly increase the number of total conversions, because fewer users are lost.
This technology, if used correctly and combined with a good customer journey and good affiliate marketing strategies, can bring enormous results.
Make it simple, with JotURL Easy Deep Linking
JotURL has developed a feature called Easy Deep Linking, and we believe it is perfect for helping you double your conversions on Amazon Prime Day.
This service allows you to generate Deep Links to more than 60 Third-Party Apps including: Amazon, Target, Walmart, LTK, Shein, Facebook, Instagram, YouTube, TikTok, and many others.
Here’s how it works. All you have to do is select a destination URL from an Amazon product.
Once you have copied that URL, return to the JotURL Dashboard and click on the (+) button to create a new Tracking Link.
Paste the Amazon URL as the Destination URL.
The exact moment you do so, the JotURL engine will automatically recognize the Amazon domain and configure the link to Deep Link exactly towards that destination.
The only thing we recommend you do to improve the result of Deep Linking is to use a branded domain for your links. Find a more in-depth guide at this link.
We also remind you that this kind of operations works even with your affiliate marketing links from Amazon – not only with the long URL Destination used for our example.
All you have to do now is save the link and share it wherever you want.
JotURL has already set up the link by configuring it in the most optimal way to land your user within the Amazon app, but if you want to change its behavior, you can do so by clicking on that link, accessing the advanced options and then clicking on the “Easy Deep” tab Linking”.
In this section, you can choose the behavior of your links for any device (Android or iOS, Tablet, Smartphone, Desktop).
Within this section you can also edit your Open Graphs to change the meta description, title and image of your preview on the links published within social media posts.
But there are other ways to create Deep Links, which go beyond this manual operation.
Make it even easier, with JotURL Api Lab – automate the generation of Deep Links
Manually creating deep links on JotURL can get complicated, especially if you don’t have a dedicated team, and especially if you have hundreds of affiliate links that need to deep link in a short time.
So how to do it? JotURL has the solution!
It is possible to access a section within your user profile, which is called API Lab.
Within this space reserved for our users, it is possible to create scripts with our APIs and replicate operations in order to automate them.
Among the scripts provided by default by JotURL, we have one that allows you to transform a list of affiliate links into Deep Link starting from an Excel file.
All you have to do is compile the Excel file following the instructions in this example file, upload the Excel file to JotURL and within a moment the automation will provide you with hundreds of deep links ready to be used.
You can find out more information about the topic at this step-by-step guide.
However, it’s not over yet, because there is a third method in which you can create Deep Links and we think it could be truly revolutionary for your activities during Amazon Prime Day.
Make it the simplest, with JotURL Chrome Extension 2.0
JotURL has recently released a new version of its Chrome Extension, much more powerful, and verticalized on Deep Linking.
This means you can create Deep Linking even outside the JotURL Dashboard without leaving Amazon.
The extension can be downloaded for free from this link, and will allow you to access a Deep Link creation panel with a click on the extension icon.
In addition to the ability to create Deep Links to more than 60 different Third-Party Apps, the Chrome Extension is equipped with extra features that can improve the experience for all creators/influencers.
In addition to new simplified log-in options, AI automations have been introduced for the automatic generation of Aliases and link naming.
It is also possible to pass specific parameters to your Tracking Links, inserting Amazon tags, or specific IDs, which can further enhance your Affiliate Marketing activities and give you the attributions you need.
You can find a detailed article on the Chrome Extension and how it works at this link. We recommend careful reading as we consider it a very powerful tool to use, and which – if used correctly – can lead to a significant increase in conversions. Try using it during Amazon Prime Days to see the results and compare them!
Why choose JotURL Deep Linking?
Well, because it works.
We have many content creators satisfied with their results and for almost two years our platform has been working on the Deep Linking feature to obtain an increasingly effective and powerful product.
We are reliable.
In addition to being an Amazon Ad Partner, we also have ISO 27001 and CSA Star certifications, we are GDPR/CCPA Compliant, we have been serving large B2B brands since 2013, guaranteeing them continuity of service and technical support during their digital marketing activities.
Because we have experience in the sector.
We have been developing our Deep Link for large brands for over a decade, and after refining it – to also reduce costs on the technology – we started serving creators and influencers.
In addition to Deep Linking, we offer a whole series of complementary tools to brand, track and grow your business – whoever you are, whatever your needs. Our 360° services will offer you:
- Branded links
- Personalized Dynamic QR Codes
- Custom Link Preview
- Analytics
- Conversion Tracker
- A/B Testing
- Smart Balancer and Redirector for your Traffic
- Retargeting Pixels
- Multiple sub-users for your projects
- Customer Care Service
- Link Monitoring 24/7
- Advanced Deep Linking to Skyrocket your Mobile App
- Call-to-Actions & Social Opt-ins
- Custom Link in Bio (Jotbio)
- 450+ API Endpoints
- And much more.
We have very competitive prices, even being 4/5 times less expensive than other Deep Linking services that can be found online.
We offer an incredibly scalable solution that drives growth for our users. You can find more information on our pricing page or request a call with our team for further details.
We also remind you that JotURL offers a 14-day free trial in which you can fully test its features for your activities during Amazon Prime Day. Therefore, if you want to try our Deep Linking service you can do so without obligation.
If you are a content creator, an influencer, a brand, and you are interested in having more technical and detailed information about JotURL or if you would like to have an onboarding of the platform, please do not hesitate to contact us, we will be more than happy to help you, as we have already done with dozens and dozens of other people.
Cheers,
JotURL Team
