In 2023, mobile marketing continues to soar to greater heights as digitization and the rise of online shops become more prevalent in people’s global habits, for this reason, it is important to understand the benefits of new technologies to improve the use of these platforms, Target is one of the best known online shops in the world and in this article, we will touch on the various aspects that will help you understand how to create a Deep Link to Target.
The growth of mobile marketing is due to the increasing use of mobile devices, which have become an integral part of everyday life. This has resulted in businesses shifting their focus towards mobile marketing, with more companies utilizing various mobile platforms to reach out to their target audience. The use of social media platforms has also played a significant role in the growth of mobile marketing. Influencers have become a vital part of mobile marketing, with businesses collaborating with them to reach a broader audience.
The rise of online shops has been fueled by the convenience they offer. Consumers no longer have to physically visit a store to purchase products; they can easily do it from the comfort of their homes using their mobile devices. This has led to an increase in e-commerce sales, with businesses investing heavily in online platforms to cater to their customers’ needs. As a result, mobile marketing has become an essential tool for businesses looking to stay ahead of the competition.
To stay relevant in the constantly evolving mobile marketing landscape, marketers need to be innovative in their approach. They need to focus on delivering personalized experiences that cater to individual customers’ needs. Deep Linking is part of these innovations and can help influencers and content creators incredibly.
Deep Linking in short!
Deep Linking technology is a game-changer for digital marketing and user experience. Essentially, it allows you to send users to a specific page within an app, rather than just the app’s homepage. This means that you can create more targeted and personalized campaigns that lead users directly to the content that they’re interested in. With Deep Links you can avoid the redirect to the browser page and you can keep your users inside a specific App without losing conversions or interactions.
One of the main benefits of deep linking is that it improves user engagement and retention. By making it easier for users to access the content they want, they are more likely to use your app regularly and stay engaged with your brand. This can lead to increased customer loyalty and higher lifetime value.
Another key advantage of deep linking is that it enables you to track user behavior more accurately. By knowing which links users are clicking on, you can better understand their interests and preferences. This information can then be used to create more targeted campaigns and improve the overall user experience.
Marketers and digital content creators can take advantage of deep linking technology to create more effective campaigns.
By using deep links in social media posts, email campaigns, and other marketing channels, you can drive more targeted traffic to your content and improve conversion rates.
JotURL supports two types of Deep Linking. – Advanced Deep Linking, which develops this technology to perform 100% on your personal app. – Easy Deep Linking, which takes care of directing users to the main Third-Party Apps, such as Facebook, TikTok, Youtube, Amazon, LTK and obviously also Target (+ 56 other apps)
Deep linking is a powerful tool for marketers, influencers, content creators, and for mobile marketing itself. By leveraging this technology, you can boost the experience of your mobile users and gain more customers and conversions driving them to the most popular Apps.
Now that we have talked about this technology, you will surely understand why it is important to create Deep Links to Target.
Source: https://www.target.com/
But…What is Target?
Target defines itself as a general merchandise retailer, it is one of the most influential and famous sales portals on the market and is known mostly in the USA, where it also has physical stores throughout the nation, in all states. Currently, the business has nearly 2k stores in the US and many outlets distributed in South Korea, China, India, Thailand and many others, as of the end of 2021 it recorded a profit of 106 billion dollars.
It’s incredible to think that starting from a simple store opened in 1962, Target has become a giant of this magnitude, fundamental for online retail and digital marketing. There are many who use the Target affiliate program, the influencers who promote the products even outnumber those of LTK and Amazon. According to recent statistical data, in fact, there are almost 18 thousand American influencers who use Instagram to promote Target products, exceeding the 13k of LTK and Amazon by several thousand people. This alone can make you understand how important Target is, and how important it is therefore to optimize and maximize profits in using this platform.
As with all other online sales portals that have a Mobile App, Deep Linking becomes a winning strategy, capable of doubling your conversions with just a few clicks. Creating a Deep Link to Target can definitely revolutionize your campaigns, we can see together all the advantages of using a Deep Link to Target in the next paragraph.
Why Deep Linking to Target is so Important.
Returning to the discussion above, Target is one of the most important and certified online sales platforms in the US territory, it is known all over the world and it is developing more and more, adapting to people’s increasingly digitized habits. To get closer to its users, Target has a mobile App that can be further enhanced by the use of Deep Linking.
The key benefits of creating a Deep Link to Target are:
– Increase in CTR (up to +40%)
– Ability to customize your links, creating short and branded links that can be shared anywhere on any channel.
– Boost user experience for mobile devices
– Increased time spent in the user’s app
– Ability to track user clicks and their destination of origin (state/city)
– Tracking of user IPs, useful for checking that there are no malicious or fraudulent IPs – Increased security of your links
– Speeding up: the user immediately reaches the content that interests him within the app without being forced to log in/switch from the home page or browser
– Increase in in-app conversions
– Possibility of involving users via SMS, via email, with QR Code, with any touchpoint
– Control over your own projects and links through the use of an uncluttered and easy to use dashboard
– Real-time and accurate analytics
– Integration with other features and tools
And many other advantages, which you can also discover by viewing this rather complete article on strategies for using Deep Linking during the Black Friday period.
Through JotURL you have the possibility to quickly create a Deep Link to Target, this link can be further customized to maximize the chances of improving the percentage of CTR and link trust perceived by the user.
One of the fundamental advantages of a Deep Link is that as a link it can be inserted anywhere, easily, just think of SMS, emails, social posts, bios, landing pages, within QR Codes or printed on flyers, billboards , etc.
Through this expedient alone you can capture the attention of users and redirect them to an App with a simple click. The best of the advantage obviously derives from the Deep Linking technology, however, which allows the user to arrive directly within the app without going through the homepage, or without being forced to log in from the browser, making the operation as fluid as possible and with fewer clicks needed for the end user.
All these tricks end up affecting the time spent by the user in the app, as well as improving the conditions that lead to a conversion. Among the other advantages mentioned, the ability to analyze data relating to the activities of your users and the possibility of ordering your links within a dashboard can be essential to increase the results of your activities and your business.
As you can see, creating a Deep Link to Target, or to other apps, has many benefits.
Now let’s see how easy it is to create a Deep Link to Target with JotURL!
The easiest way to create a Deep Link to Target
You can create your Deep Link to Target in few clicks, thanks to the JotURL feature called Easy Deep Link!
To successfully create your Deep Link to Target, follow the instructions below:
- Login in your Target account and choose the product page you want, then copy its URL. You can copy it from their website.
- Enter the JotUrl Dashboard and create a new Tracking Link to generate your Deep Link to Target. Click the (+) TRACKING LINK red button.
3) Paste your Target Product Page’s link as the destination URL.
As you can see the JotURL engine has already recognized the Target domain within the link, so you can flag the Deep Linking option in one simple click after the customization of your branded link.
3.2) Choose your domain, we always recommend that you use your personal branded domain.
3.3) Add the alias you want. In this way, despite having a very long link, you can shorten and customize it, making the destination of your Deep Link to Target immediately clear.
Using branded link can improve the CTR of your links by more than 40%!
4) Insert tags and notes to identify your links within your projects.
5) Flag the Deep Link option, in a minute your Deep Link to Target will be ready!
IMPORTANT: This system can also work with affiliate links offered by Target for your products! All you need to do is enter the affiliate link as the Destination URL. The click recorded on the Deep Link will also be recorded on your affiliation link, recording the conversion on it, without losing credit or revenue.
The use of a branded domain within your deep links also prevents your links from being banned or penalized on social networks during your campaigns.
You can view the advanced settings for your deep link by accessing the additional options of your link once it has been created.
Just click on your Tracking Link, within your projects, or click “Save and go to the link options”, in the creating page.
At this point click the box called: “Easy Deep Link”.
As you can see, the JotURL engine has already preset the fields within the page without you having to touch anything.
If you wish to make any changes you are free to do so.
Within this page, you can check the behavior of your Deep Link to Target on both Android and iOS devices.
You can also set alternative landing pages if the Target App is not installed on your user’s device.
If your users haven’t the Target App installed, you will have the following options:
– Redirect them to the browser page, it cannot be viewed in the Mobile App, but only from the page of the search engine used (Google, Firefox, etc.)
– Redirect them to the App Store/Play Store to download the Target App
– Redirect them to a custom landing page chosen by you.
Within the settings for Android devices, you can force the opening of your link via the browser, however, this procedure is not yet available for iOS.
You can configure every single aspect of your link preview through the Open Graph setting integrated into the Deep Link creator interface. You will be able to decide what Title, Description, and Picture to add to a specific link, so you can manage your link preview on every social network like Facebook, TikTok, Instagram, Pinterest, YouTube,etc.
Usually, those fields are created automatically, in some cases the results are quite good, but most times you will experience some issues. For this reason, we provide the possibility of customizing your own link preview.
Once you’ve selected the Open Graph settings you can save your Deep Link to Target.
You just need to save it, then copy and paste your link wherever you want!
By clicking our Deep Link on your mobile devices you will be able to land directly within the Target App!
Conclusions
Mobile marketing drives more and more people to use mobile Apps, and it is inevitable.
Target, one of the most famous and important retailers in the world, is no exception. Deep Linking is a fundamental technology to be able to boost and improve the user experience of people who access mobile content. With a simple link, it is possible to take users directly to the purchase page of a product, creating a win-win situation for both influencers and customers. Users will be happy because they will be able to purchase products without hindrance, quickly, saving time – influencers, on the other hand, can greatly increase the number of their conversions, guaranteeing an effective, innovative, fast, and secure service.
You can try to create a Deep Link to Target too.
JotUrl has a 14-day free trial which allows you to test all the features you want.
Cheers!
Your JotUrl Team
PS: The JotURL’s Easy Deep Linking Feature can create Deep Links to 55+ Popular Third-Party Apps – you can find the full list here!
