If you want to get 100% from your digital marketing campaigns you will need to know how to find and use Retargeting Pixels.
What is a Retargeting Pixel?
Every time you launch a new Ad on social media, you can create a retargeting ( or remarketing ) pixel.
This pixel is a small invisible code string that allows you to track the data of users who visit the site where you have installed your Pixel.
When a user gets to your site, the pixel will attach itself to that user, tracking their cookies, and analyzing their events and conversions.
The Pixel will allow anyone who has visited your site to view your Ads, repurposing content they are interested in and improving their chances of conversion.
In this way, every user attacked by your pixel will be able to find your Ads every time they surf on Facebook or LinkedIn or other large social networks and platforms.
It is a very powerful tool to re-engage your users.
In this article you will find out where to find and retrieve a Retargeting Pixel within all major providers on the web: Facebook, TikTok, LinkedIn, Twitter, Quora, Etc.
You will also understand how to add them and take full advantage of them within JotUrl to make your campaigns even more effective.
1. Facebook Retargeting Pixel ID
2. Google Analytics Tracking ID
7. Bing Universal Event tracking
8. Twitter conversion tracking ID
9. Quora Pixel ID
10. ManyChat Pixel
11. TikTok Retargeting Pixel ID
14. Custom Retargeting Pixel ID
Facebook Retargeting Pixel ID
If you need to find your Facebook Retargeting Pixel ID follow the instructions below.
If you already own a Facebook Pixel you will simply need to retrieve its ID.
1. Log in to Facebook and go to your Ads Manager account.
2. Click on your “Business Tool”.
3. Select the “Event Manager” option.
4. You can find your Facebook Retargeting Pixel and copy its ID.
If you don’t have any pixel you can easily create a new Pixel inside your Business Manager account.
1. First you have to select your Data Source, by clicking the “Green +” button.
2. Select your Data Source, in this case you can select “Web”.
3. Select “Facebook Pixel“.
4. Name your Facebook Pixel and insert your website URL.
5. Click on “Continue”.
At the end of the creation of your Pixel you can view it, also from this screen you can easily recover your Facebook Retargeting Pixel ID.
Once you have your Pixel Retargeting ID, copy it and go back to JotUrl.
6. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
7. Click on “Save and go to Link options“
8. Select the “Remarketing” box.
You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
9. Click on (+) REMARKETING CODE.
10. Name your Pixel.
11. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Facebook Pixel“.
12. Then paste Facebook Pixel ID in the corresponding space.
13. You can decide to enable ( or not ) templates for your GDPR Policy and choose between different Templates. You can use the default GDPR Template, also used by JotUrl, or use a GDPR Template already created by you.
14. Save your Facebook Remarketing Pixel.
15. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Facebook Remarketing Pixel to your Tracking Link by clicking the “Save” button.
Google Analytics Tracking ID
If you need to find your Google Analytics Tracking ID follow the instructions below.
1. Enter in your Google Analytics.
2. Select the “Admin” tab at the bottom of the page.
3. Click on the “Tracking Info” section.
4. Then select “Tracking code” in the “Property” column.
5. Copy your Google Analytics Pixel ID formatted as UA-XXXXX-X.
Once you have your ID, copy it and go back to JotUrl.
6. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
7. Click on “Save and go to Link options“
8. Select the “Remarketing” box
9. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
10. Name your Pixel.
11. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Google Analytics Tracking Code“
12. Then paste the ID of your GTM in the space below.
13. If you wish, you can create a new Template for your GDPR Policy
14. Once all the procedures have been completed, click the “Save” button.
15. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Google Analytics Tracking ID to your Tracking Link by clicking the “Save” button.
NB: Currently only the Universal Analytics version of Google Analytics is supported. The new Analytics V4 version can be used but only through the Custom Retargeting option. To learn more, go to chapter 14 of this guide.
Google Tag Manager ID
If you need to find your Tag Manager ID follow the instructions below.
1. Enter in your Google Tag Manager account.
2. Select your container and enter in the Workspace.
3. You can find your Google Tag Manager ID near the top of the window, formatted as “GTM-XXXXXX”.
Once you have your ID, copy it and go back to JotUrl.
4. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
5. Click on “Save and go to Link options“
6. Select the “Remarketing” box
7. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
8. Name your Pixel
9. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Google Tag Manager“
10. Then paste the ID of your GTM in the space below.
11. If you wish, you can create a new Template for your GDPR Policy
12. Once all the procedures have been completed, click the “Save” button.
13. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Google Tag Manager ID to your Tracking Link by clicking the “Save” button.
Google Ads Pixel ID
If you need to find your Google Ads ID (the new version of Google Adwords) follow the instructions below.
1. Enter in your Google Ads account.
2. Click on the “Tools” icon
3. Select the “Audience Manager” option.
4.Click on “Audience Sources”. If you don’t have any Google Ads Pixel, you can easily create it by clicking on “Set up an audience source“.
5. Go on AdWords Tag and select “Set up Tag”. Then you can save and complete the procedure.
6. Copy your numeric ID from “Global Site Tag – AdWords”.
You can Find the Google Ads Pixel ID in the first code’s line, as you can see in the screenshot below.
Once you have your Pixel Retargeting ID, copy it and go back to JotUrl.
7. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
8. Click on “Save and go to Link options“
9. Select the “Remarketing” box.
You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
9. Click on (+) REMARKETING CODE
10. Name your Pixel.
11. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: ” AdWords tag for websites“.
12. Then paste your Google Ads Pixel ID in the corresponding space.
13. If you wish, you can create a new Template for your GDPR Policy
14. Once all the procedures have been completed, click the “Save” button.
15. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Google Ads Pixel ID to your Tracking Link by clicking the “Save” button.
LinkedIn Insight Tag
If you need to find your LinkedIn Insight Tag follow the instructions below.
1. Enter in to your LinkedIn Campaign Manager.
2. If you have already started a campaign, Click on “Account Assets.”
3. Click on the “Insight Tag” option.
4. Click on “Manage Insight Tag” and Select “See Tag”.
At this point you can view the code of your LinkedIn Pixel.
5. You can find the LinkedIn Insight Tag ID in the second code’s line.
Copy that ID and prepare to paste it inside your JotUrl Dashboard.
Once you have your Pixel Retargeting ID, copy it and go back to JotUrl.
6. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
7. Click on “Save and go to Link options“
8. Select the “Remarketing” box.
You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
9. Click on (+) REMARKETING CODE
10. Name your Pixel.
11. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: ” LinkedIn Insight Tag“.
12. Then paste your LinkedIn Insight Tag ID in the corresponding space.
13. If you wish, you can create a new Template for your GDPR Policy
14. Once all the procedures have been completed, click the “Save” button.
15. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the LinkedIn Insight Tag to your Tracking Link by clicking the “Save” button.
Pinterest Conversion Tag
If you need to find your Pinterest Conversion Tag follow the instructions below.
1. Log in to your Pinterest Ads Manager.
2. Click on “Ads”.
3. Select “Conversion” in the drop-down menu.
4. To create a new Pinterest Pixel, select where you want to install your Pinterest tag. In this case choose the “Add Code to Website” option then click on the “Add Code” button.
5. Now ignore the code that you should add to your website. All you need to do is to copy the Tag ID in the right corner.
Once you have your Pixel Retargeting ID, copy it and go back to JotUrl.
6. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
7. Click on “Save and go to Link options“
8. Select the “Remarketing” box.
You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
9. Click on (+) REMARKETING CODE
10. Name your Pixel.
11. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Twitter Conversion Tracking “.
12. Then paste the Twitter Pixel ID in the corresponding space.
13. You can decide to enable ( or not ) templates for your GDPR Policy and choose between different Templates. You can use the default GDPR Template, also used by JotUrl, or use a GDPR Template already created by you.
14. Save
15. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Pinterest Conversion Tag to your Tracking Link by clicking the “Save” button.
Bing Universal Event tracking
If you need to find your Bing Universal Event Tracking follow the instructions below.
1. Enter in your Bing Ads.
2. Select your campaign. If you don’t have any campaign activated you can create it by clicking “+ Create new Campaign”
3. Choose your “Campaign” in the left column and click on “Conversion Tracking“.
4. Copy the numeric Bing Pixel ID.
5. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
6. Click on “Save and go to Link options“
7. Select the “Remarketing” box
8. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
9. Name your Pixel
10. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Bing Universal Event Tracking“
11. Then paste the code of your pixel in the space below.
12. If you wish, you can create a new Template for your GDPR Policy
13. Once all the procedures have been completed, click the “Save” button.
14. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Bing Universal Event Tracking to your Tracking Link by clicking the “Save” button.
Twitter conversion tracking ID
If you need to find your Twitter Conversion Tracking ID follow the instructions below.
1. Log in to your Twitter Business profile with Twitter Analytics.
2. Click on “More”.
3. Select the “Conversion Tracking” option.
4. If you already have a Twitter Conversion Pixel you can find all the information you need and you can copy its ID in a few steps.
4b. If you don’t have any Twitter Pixel you can easily create a new one by clicking “Create new conversion event.”
5. Name your new Twitter Conversion Tracking Pixel.
6. Select the type of conversion, in this case select “Site Visit”
7. Tick “Use a universal website tag”, it’s the recommended option.
8. Accept Twitter terms and conditions, then Save Conversion Event.
9. Click on “Return to Conversion Tracking.”
10. At this point you turn back to the Conversion Tracking page and you can copy your Twitter Conversion Tracking ID.
Once you have your Pixel Retargeting ID, copy it and go back to JotUrl.
11. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
12. Click on “Save and go to Link options“
13. Select the “Remarketing” box.
You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
14. Click on (+) REMARKETING CODE
15. Name your Pixel.
16. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Twitter Conversion Tracking “.
17. Then paste the Twitter Pixel ID in the corresponding space.
18. You can decide to enable ( or not ) templates for your GDPR Policy and choose between different Templates. You can use the default GDPR Template, also used by JotUrl, or use a GDPR Template already created by you.
19. Save your Pixel Template.
20. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Twitter Conversion Tracking ID to your Tracking Link by clicking the “Save” button.
Quora Pixel ID
If you need to find your Quora Pixel ID follow the instructions below.
1. Enter in your Quora Ads.
2. Click on “Pixel & Events”.
3. Click on the “Setup Pixel” button.
4. Install the Quora Pixel, select the “Install Manually” option.
5. Copy your Quora Pixel ID, you can find it within the code’s line highlighted in the screenshot below.
Once you have your code, copy it and go back to JotUrl.
1. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
2. Click on “Save and go to Link options“
3. Select the “Remarketing” box
4. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
5. Name your Pixel.
6. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Quora Pixel ID“.
7. Then paste the code of your pixel in the space below.
8. If you wish, you can create a new Template for your GDPR Policy
9. Once all the procedures have been completed, click the “Save” button.
10. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Quora Pixel ID to your Tracking Link by clicking the “Save” button.
ManyChat Pixel ID
If you need to find your ManyChat Pixel ID follow the instructions below.
1. Enter in your ManyChat account.
2. Select the “Automation” option.
3. Click on “Pixel”
4. Copy the ManyChat Pixel ID, the numerical part of the code.
Once you have your code, copy it and go back to JotUrl.
5. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
6. Click on “Save and go to Link options“
7. Select the “Remarketing” box
8. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
9. Name your Pixel
10. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Custom Remarketing Code“
11. Then paste the code of your pixel in the space below.
12. If you wish, you can create a new Template for your GDPR Policy.
13. Once all the procedures have been completed, click the “Save” button.
14. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the ManyChat Pixel ID to your Tracking Link by clicking the “Save” button.
TikTok Pixel ID
If you need to find your TikTok Pixel ID follow the instructions below.
1. Enter in your TikTok Ads Manager
2. Click on “Assets” and select “Event” in the drop-down menu.
3. Choose the “Website Pixel” box and click the “Manage” button.
4. If you don’t have any Pixel, click “Create Pixel”. Add a name to your Pixel then select the Installation Type, in this case choose “Manually Install Pixel Code”.
5. Complete the configuration of your Pixel and insert all the parameters you need for your activity. At the end of this procedure you will be able to view your Pixel along with its ID.
If you already own TikTok Pixels:
1.Click on “Assets” and select “Event” in the drop-down menu.
2.Choose the “Website Pixel” box and click the “Manage” button.
3. You will be able to view all your Pixels, select the one you want and copy its ID. It is always placed under the name of your TikTok Pixel.
Once you have your code, copy it and go back to JotUrl.
4. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
5. Click on “Save and go to Link options“
6. Select the “Remarketing” box
7. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
8. Name your Pixel
9. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “TikTok Pixel“
10. Then paste the code of your pixel in the space below.
11. If you wish, you can select a Template for your GDPR Policy.
12. Once all the procedures have been completed, click the “Save” button.
13. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the TikTok Pixel ID to your Tracking Link by clicking the “Save” button.
Snapchat Pixel ID
If you need to find your Snapchat Pixel ID follow the instructions below.
1. Enter in your Ads Manager account.
2. Click on “Create Ads”.
3. Select “Snap Pixel”.
4. Choose the “Create a Snap Pixel” box.
5. Click on “Manage Pixel”.
6. Select “Setup Pixel”.
7. Copy your Pixel ID.
Once you have your code, copy it and go back to JotUrl.
8. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
9. Click on “Save and go to Link options“.
10. Select the “Remarketing” box.
11. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
12. Name your Pixel
13. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “SnapChat Pixel“
14. Then paste the code of your pixel in the space below.
15. If you wish, you can select a Template for your GDPR Policy.
16. Once all the procedures have been completed, click the “Save” button.
17. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Snapchat Pixel ID to your Tracking Link by clicking the “Save” button.
AdRoll Pixel ID
If you need to find your Adroll Pixel ID follow the instructions below.
1. Enter in the Audience Tab.
2. If this is your first time using Adroll, you have to configure your option. Choose how to Gather visitor Consent, click the Recommended option.
3. Now create your AdRoll Pixel. Click on “Connect Manually”.
4. Copy the full code of your AdRoll Pixel.
5. Paste your Code in your notepad and search for the Pixel ID. You can find your ID in the third line of code. After the wording “pix_id”.
6. If you’ve used AdRoll before, select the “AdRoll Pixel” section and click on “View Pixel
7. Copy the Pixel ID inside your Code.
Once you have your code, copy it and go back to JotUrl.
8. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
9. Click on “Save and go to Link options“
10. Select the “Remarketing” box
11. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
12. Name your Pixel.
13. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Adroll Pixel“
14. Then paste the code of your pixel in the space below.
15. If you wish, you can select a Template for your GDPR Policy
16. Once all the procedures have been completed, click the “Save” button.
17. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of the Adroll Pixel ID to your Tracking Link by clicking the “Save” button.
Custom Retargeting Pixel ID
Within JotUrl you can also use the Remarketing Pixel Codes that are not currently configured among those in the list.
Through the Custom Retargeting Pixel ID option, you can take advantage of the complete pixel code and paste it into our platform so that you can freely take advantage of any Remarketing Pixel you want, even if not yet on the list.
Unlike the other Pixels, in this case, you will not be able to simply enter your Retargeting Pixel ID, but you will have to take care to totally copy and paste the code from start to finish. Depending on the provider used to obtain your Pixel, you may need different steps to obtain the code, we advise you to carefully read the documentation present within the platform on which you are advertising.
Once you have your code, copy it and go back to JotUrl.
1. At this point, if you don’t already have a Tracking Link ready for your Remarketing campaigns, create a new Tracking Link.
Remember to use your custom branded domain and take full advantage of the alias to customize the look of your URL.
2. Click on “Save and go to Link options“
3. Select the “Remarketing” box
4. You can insert up to 5 different Retargeting Pixels on the same Tracking Link.
Click on (+) REMARKETING CODE
5. Name your Pixel
6. Select the type of Retargeting Pixel from the drop-down menu.
In this case select: “Custom Remarketing Code“
7. Then paste the code of your pixel in the space below.
8. If you wish, you can create a new Template for your GDPR Policy
9. Once all the procedures have been completed, click the “Save” button.
10. Once you’ve saved your template you will return to the Remarketing page, from here you can edit your template or add others. Confirm the addition of your Custom Remarketing Pixel Code to your Tracking Link by clicking the “Save” button.
Conclusions
Remarketing is one of the most profitable marketing strategies if used carefully. They can allow you to re-engage your users and exploit the full potential of Ads on all major providers and social networks.
We hope we have offered you valuable help and support through the publication of this guide. If you need to create or find a Retargeting Pixel ID now you know how!
We also remind you that on our YouTube channel you can find a support video on the use of the “Remarketing” function of JotUrl.
Stay tuned, because this year’s improvements aren’t over yet!
Cheers,
JotUrl Team
