Affiliate marketing platforms have opened new doors for creators, giving them access to thousands of products that they can promote to their audience. But if their affiliate links don’t convert as they should, creators are leaving money on the table.
When it comes to maximizing earnings on creator platforms, the difference between a standard affiliate link and a high-converting deep link can be the deciding factor between life-changing success and “Well, at least I tried.”
That’s why we’re excited to announce our new partnership with BrandCycle, a leading affiliate marketing platform that connects creators with top brands. Together, we’re bringing JotURL’s deep linking technology to BrandCycle’s platform, giving their creators a powerful tool to drive more sales and earn higher commissions.
The Problem with Standard Affiliate Links
With over 6,000 influencers, bloggers and content creators, BrandCycle has been a leader in the affiliate space since 2011. And while they’ve had a lot of success over the years, creators on the platform faced an ongoing problem: their affiliate links often didn’t go where they were supposed to.
Rather than going directly to the product, sometimes links would open up the brand’s home page in the social media app’s browser, where almost no one is ever signed in. This meant followers would have to either a) sign in and manually go find the product again, or b) screenshot the product and go search for the product on their primary browser.
Not only was this causing a drop in conversions because of the added friction, it also meant creators might not receive credit for their recommendations, so they wouldn’t get the earnings they deserved.
The standard affiliate links that many platforms use simply aren’t optimized for a mobile-first reality. This is where we came in.
Deep Linking: Turning Clicks into Revenue Across Top Brands
In contrast to standard affiliate links that aren’t built for conversions, deep links ensure that when your followers click, they land on exactly what they’re looking for, without detours or distractions.
Rather than your Walmart product links opening up in the Instagram browser, a deep link will actually open up the Walmart app on your follower’s phone to the exact product page, making immediate purchase much more likely.
With this partnership, BrandCycle creators will see immediate benefits when promoting top brand partners including AliExpress, Best Buy, Etsy, Kohl’s, Macy’s, Nordstrom, Target, The Home Depot, and Walmart, and many others. By simplifying the path to purchase across these brands, BrandCycle creators can engage and convert more of their audience, leading to higher earnings and commissions. And we’ll be adding more brands as the partnership grows.
JotURL’s advanced tracking also provides creators with critical insights into how their links perform across various platforms. This data is invaluable for refining content strategies, understanding audience behavior, and maximizing the potential of every link shared.
The Future of Affiliate Marketing for Creators
At JotURL, we believe that the creator economy thrives when creators have access to the best tools available. Every click, view, and conversion counts—especially when it comes to building a business by sharing the products and brands that you love.
Our partnership with BrandCycle represents our commitment to helping creators turn their passion into profit by providing solutions that drive real, measurable results. We look forward to continuing to add more brand integrations to create even more opportunities for BrandCycle creators.
Whether you’re a seasoned creator or just starting your journey, the right link can be the key to unlocking your full potential.
