For the last few years, content marketing has become a major buzzword among digital marketers. It’s not surprising when you look at the stats. Pew Research Center found that nearly a third of all adults in the United States
Amazon is one of the most popular platforms in the world, it has forever revolutionized the way people sell and buy products, creating an immense business.
Many people, of any age, find themselves viewing products on Amazon
Hey, you—look at us!
No—we want your attention!
Don’t focus on them—see how much better we are!
Though the average person might not be cognizant of it, this is exactly what it’s like online these days. Marketers are
Today, customers need a variety of touchpoints across several channels trustworthy enough to purchase. With customers becoming more and more omnichannel in their shopping habits, online stores and retailers need to adapt
There’s no doubt that Facebook is one of the best channels for marketing your products. In their 2018 Internet Trends Report, venture capital firm Kleiner Perkins reported that 78% of respondents aged 18-34 said they discovered a product on Facebook. Majority (55%) of their respondents aged 18-65 bought a product online after discovering it on one of the social media platforms.