In the world of digital marketing and app development, tools that streamline processes and optimize user experiences are invaluable. For years, Firebase Dynamic Links (FDL) has been one such tool, enabling businesses to create deep links that improve app engagement and simplify the customer journey.
However, Firebase recently announced it will be discontinuing Dynamic Links, leaving countless developers and businesses searching for alternatives. You can find the article released by Firebase here – and find answers to all your doubts on the topic.
If you’re in this boat, don’t panic – there are robust solutions available to fill the gap. Let’s explore why Firebase is making this move and uncover the best alternative to Firebase Dynamic Links.
Why is Firebase Phasing Out Dynamic Links?
Firebase’s decision to sunset Dynamic Links stems from a broader strategy to focus on its core offerings. According to the official FAQ, the service will cease new link creation on August 25, 2025, and the ability to open existing links will end on February 25, 2026. While this timeline gives users ample time to transition, the change highlights the importance of finding a reliable alternative as soon as possible.
The discontinuation poses challenges for businesses that rely on Dynamic Links for cross-platform functionality, deferred deep linking, and personalized user experiences. Without a suitable replacement, app engagement strategies could suffer, and customer acquisition costs might increase. Thankfully, the market offers several alternatives that not only replicate FDL’s capabilities but also introduce new features to enhance your linking strategy.
How to Choose the Right Alternative
When selecting a replacement for Firebase Dynamic Links, consider your specific needs and objectives. Here are some factors to keep in mind:
Look for a platform that offers advanced deep linking, analytics, and customization options, make sure you migrate to a platform that offers similar features and that can best replace what Dymanic Links provided you in the past – so as to maintain continuity of service in your activities.
Choose a solution that’s intuitive and straightforward to integrate. For your deferred deep linking you could also evaluate solutions that are SDK-less. This choice can allow you to start your activities with very little configuration. JotURL does not use an SDK, but still allows you to correctly assign the App’s installs & open, making it particularly easy to implement.
Ensure the platform can grow with your business and handle increasing demands. One of the main needs you should take into consideration is that your new alternative is highly scalable.
Compare pricing plans to find a tool that fits your budget.
Opt for a provider with reliable customer support to assist your team during the transition.
The Best Firebase Dynamic Links Alternative
JotURL presents itself as one of the best alternatives to Firebase Dynamic Links.
The cost of the platform is extremely competitive, perhaps the best on the market – when compared to other Deep Linking platforms currently active online.
In addition to being competitive, it is highly scalable. JotURL has been optimized over time, having always had to deal with large brands ( Like TIM, Vodafone, WISE, and many others ), it has studied a very solid infrastructure and a business model that impacts the customer in an increasingly smaller percentage with the increase in the number of links created and interaction on the latter.
Therefore, the greater the number of clicks on links and links generated, the lower the overall cost will be. This solution fits very well for all those brands that aim to grow more and more.
JotURL is an excellent solution to Firebase Dynamic Links also due to its simplicity of implementation – as mentioned a few lines above. The company’s choice not to use an SDK is in some ways a bit controversial – because it goes against the trend of other solid providers of deferred deep linking technology.
However, we believe this is the best approach for those who want a very fast implementation. Not having to install an SDK makes configuring Deep Linking for your App much more fluid and rapid. Furthermore, not everyone is able to install the SDK correctly, leading to even gross errors in the metrics and also in the execution of Deep Linking which sometimes does not correctly brings users into the app.
The SDK while providing greater capacity, is not always the most ideal solution – therefore even evaluating an SDK-less solution could be a winner.
The absence of an SDK does not necessarily mean that you have to give up on correctly analyzing the metrics on your links. In fact, thanks to the dynamic passing of parameters and the 450+ API endpoints, JotURL is able to provide incredibly precise reports and correctly attribute installs & opens.
If you want to know more about this topic you can contact our technicians and devs – they will be happy to answer you.
Other reasons that place JotURL as one of the best alternatives to Firebase is that in addition to perfectly covering the features of Dynamic Links, it is also able to offer a series of other very useful functions – and which can often be combined with deferred deep linking.
Here are other useful features in JotURL:
Branded Links – ability to customize the appearance of your links, incredibly useful for increasing CTR, essential for Ads on Meta and Google.
Remarketing Pixels – to build audiences already interested in your content. The more targeted ads for your users – the more you save.
Dynamic QR Codes – JotURL allows you to create a QR Code in which you can insert your links. The code is totally customizable even with your brand logo. It is very useful when used in combination with deferred deep linking – because starting from a scan with the phone you can take users anywhere within your app.
Analytics – JotURL offers a very effective Analytics system that not only manages to record visits, clicks, installs and opens, but can also understand the country of origin of your users, and can also identify malicious IPs.
Smart Balancer & Rotator – to redirect your traffic to different landing pages based on specific conditions that you decide. (browser language, if the user has already visited your content, device used, etc.)
And this is just the tip of the iceberg. JotURL is truly a 360° solution for all your marketing activities. Deep linking, however, is what the platform does best.
Last but not least, JotURL provides automations to migrate bulk links from another platform into JotURL – so you won’t have to recreate all your links from scratch – you can easily transfer them from your Firebase account to JotURL.
Want to know more?
Schedule a call with our team to have a complete onboarding of the product.
There are naturally many other valid platforms that we recommend you analyze and compare to find the one that’s right for you.
Conclusion
While the discontinuation of Firebase Dynamic Links may feel like a setback, it’s also an opportunity to explore alternatives that can elevate your linking strategy. Platforms like JotURL, Branch.io, URLgenius, and Appsflyer provide powerful features that go beyond what Firebase offered, ensuring you’re equipped to meet the demands of modern digital marketing.
Don’t wait until the last minute to make the switch. Evaluate your options now, and choose the platform that best aligns with your goals. By acting proactively, you can turn this challenge into an opportunity to improve your app engagement and customer experience.
