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Top 6 TikTok Marketing Strategies

Jun 3, 2021 | Articles

In 2020 it is essential to exploit new tools and reinvent your marketing campaigns to achieve visibility and success, so today we will talk about some of the best TikTok Marketing Strategies to revolutionize your Brand Awareness.

After a brief analysis, we will move on to analyze the secrets and tricks that can lead you to success, and you will also discover the 6 Top TikTok Marketing Strategies that can be achieved thanks to JotUrl, one of the best omni-channel tools on the market.

If you’ve ever wanted to understand how to launch your brand on TikTok, this is the guide for you.

What is TikTok?

Photo by Solen Feyissa on Unsplash

TikTok is a new social network that is experiencing incredible success. It’s currently the most downloaded App on every mobile device, far exceeding the popularity of Facebook, Instagram and YouTube.

This platform allows you to make videos of short duration (between 15 and 60 seconds), you can easily add filters, visual effects or other small changes to every video. The innovative format and the ability to engage has led many young people to make more and more use of it.

TikTok videos have become a way to communicate your messages in a fresh way, but also to highlight particular situations in a new way, amplifying the sensitivity of young people on very important issues.

TikTok has gained a lot of popularity especially in the younger age groups. The average age of TikTok users is between 16 and 24, the so-called Generation Z.

Obviously, there are also older users within the platform and many niches divided between the various categories of interest.

In 2020, around 800 million active users were registered on TikTok all around the world. (Data source: Datareportal)

And this number looks set to grow exponentially in the coming months.
TikTok, therefore, seems to be a really interesting social network also  from a market point of view.

The advantages of implementing TikTok Marketing Strategies

Making TikTok Marketing Strategies can be particularly beneficial.

First of all, the platform boasts a huge number of active users (more than half a billion worldwide), gaining even a small percentage of these people could mean a lot for a brand or business. These are numbers that cannot be ignored

TikTok is fertile ground, where there are still very few competitors. The platform is still new and not everyone has moved to create dedicated marketing campaigns.

Being able to gain the attention of users before your competitor could bring you a huge advantage.

Taking advantage of the popularity of social media to create TikTok Marketing Strategies is not the only thing you can aim for.

You may see the platform as a new tool for communicating your products and services. Like a new opportunity to reach a slice of traffic that otherwise you would never have been able to engage.

Like all social media, TikTok can also be perfect for your Marketing Digital Strategies and JotUrl has all the perfect tools to make you perform at 100%.

Before seeing the best TikTok Marketing Strategies within JotUrl we must make some important premises.

Is TikTok a platform for everyone?

Before starting to develop TikTok Marketing Strategies you need to understand if TikTok is the ideal platform for you, for your brand, for your services/products.

This social is very powerful, but it may not be compatible with what you can offer.

Before launching yourself on TikTok, you must understand the average user of the platform, understand their habits and understand if you can find a niche that may be interested in your services.

Communication on social media is also very youthful, it exploits many visual elements. You have to understand if your company can afford to send messages of that type, if you can revolutionize your communication. For some brands it might be advantageous to launch messages with the TikTok format, for others not really.

To understand all this data, you will need to perform very significant analyzes on your business, but above all on the traffic and audience you can earn on that social media.

TikTok is not a platform for everyone but it can become a very useful tool.

If you can:

  • Push your product/service through 15/60 second videos
  • Reinvent the image of your brand and communicate even to young users
  • Dedicate yourself constantly to the publication of new messages and content

Then TikTok is the platform for you and you can make the most of it to get more popularity on the web.

Tips and General TikTok Marketing Strategies

Before analyzing JotUrl’s 6 Top TikTok Strategies in detail, there are some general rules to keep in mind to improve the performance of your content.

Improve your SEO

When you give a title to your content or write information in the TikTok bio, you must always be careful about the keywords used.

You need to make sure you enter keywords you want to be indexed for on the internet or for which you want to be recognized.

Boosting SEO is one of the best and most immediate ways to improve visibility on the internet and to be searched more easily within the social network. You can use online tool like: Semrush or Ubersuggest.

Choose the right Hashtag

Hashtags within social networks play a fundamental role.

Carefully study the most used hashtags and those that can be useful to improve the popularity and fame of your content.

Hashtags that work on Instagram or Facebook may be liked differently on TikTok, so make sure you analyze this data effectively.

Through the right hashtags you can create a real community ready to follow you. It can be one of the simplest ways to target your audience and to get visibility only from users who may be interested in your brand.

You can use online tool like Top Hashtags.

Schedule your posts

It may seem superfluous, but even thinking about publishing your content can be among the top TikTok Marketing Strategies that can be right for you.

Post at the best time for your target.

If you are trying to attract the attention and visibility of users, you will need to make sure to publish your content in an appropriate time slot.

That is, when your followers will be more present on the social network, having more possibilities to interact and view your content.

Organize your posts in order to have a structured and coherent editorial plan.

Vary in content and offer material that can engage and impress your followers.

Top 6 Tiktok Marketing Strategies within JotUrl

Now let’s leave behind the generic advice and go deep in detail with the Top 6 TikTok Marketing Strategies within JotUrl.

JotUrl is the omni-channel tool that can allow you to boost your digital marketing campaigns at 360 °, offering you a whole range of features and services collected within a single dashboard. It will also prove to be a valuable help for your TikTok experience, keep reading this article to discover all the best TikTok Marketing Strategies of 2020.

1) Tiktok Remarketing Pixel

One of the best TikTok Marketing Strategies that we will analyze today concerns the TikTok Remarketing Pixel.

What is the TikTok Pixel?

Every time you launch a new Ads on social, you can create a remarketing pixel.

This pixel is a small invisible code string that allows you to track the data of users who visit the site where you have installed your Pixel.

When a user gets to your site, the pixel will attach itself to that user, tracking their cookies, and analyzing their events and conversions.

The Pixel will allow anyone who has visited your site to view your TikTok Ads, repurposing content they are interested in and improving their chances of conversion.

It is a very powerful tool to re-engage your users.

You can also insert your pixel within JotUrl to optimize the performance of your Tracking Links.

Here’s how you can do it.

First you will need to create a new Ads on TikTok.

  • Click “Event” in the Assets tab.
  • Choose Website Pixel, and click “Manage”.
  • Click “Create Pixel” button.

  • After giving your Pixel a name, select the Install Type
  • In this case, click on “Manually Install Pixel Code”
  • Within the new window you can copy the code of your TikTok Pixel.
  • At this point, switch over to JotUrl.
    If you don’t already have a Tracking Link ready for your Remarketing Pixel, you can create a new one directly from the Dashboard.

  • Go to the additional options of your Tracking Link and click the box: “Remarketing”
  • Add a new Remarketing Code Template
  • Name your Template
  • Select the type of Pixel, in this case select: “Custom Remarketing Code”.
  • Paste the code of your TikTok Pixel inside the space provided.
  • If you wish you can also enable the GDPR consent.
  • Save your template.

Now the TikTok Pixel is correctly added within one of your JotUrl Tracking Links. You can add up to 5 different Pixels for each Tracking Link.

The pixel will fire every time a user clicks on your link, allowing you to tag your TikTok Ads on them for a higher chance of conversion.

Your link can be inserted within CTA buttons, newsletters or QR Codes, making sharing and the possibility of re-engaging your future customers easier.

2) Brand your TikTok links

Among the Top 6 TikTok Marketing Strategies cannot miss: the possibility to brand your TikTok links.

Every content, every video and every post published on TikTok can be shared on social networks and other platforms through URLs. Your TikTok profile also has a link that you can copy and share wherever you want.

TikTok links are already shortened and are easily shareable on mobile platforms, but they don’t have the ability to contain your brand, or to be customizable.

Inserting your brand within a URL, through a particular extension or domain, can be really useful for improving your visibility on the internet.

Many, among the most famous brands in the world, have links with custom domains that they use for all their official communications. So why not create branded links for TikTok content as well?

Through JotUrl, making branded links will be very simple.

  • Copy the URL of your TikTok content
  • Go to the JotUrl Dashboard and create a new Tracking Link
  • Enter the TikTok Link as the final destination URL.

At this point you can:

  1. Choose your custom branded domain
  2. Choose the alias you want to make your link unique.

With these tricks you can create a huge number of branded links.

Why create branded links with JotUrl?

  • Branded links get higher link trust than regular URLs.
  • Branded links have a 34% higher CTR than regular URLs.
  • Branded links improve the reputation of your business and service.
  • Branded links are more recognizable, memorable and more visually impacting.
  • Branded links avoid being banned from platforms like Facebook, Instagram or Google.

As you can see, there are many advantages in applying this strategy.

Instead of sharing your TikTok content with the shared domain “vm.tiktok.com”, you can set up YOUR domain, and make your content even more personal, even more engaging for your users.

3) TikTok Link in Bio

Let’s move on to analyze another of the best TikTok Marketing Strategies in this guide: exploiting the full potential of Link in Bio.

You have probably already used or seen links in bio within other social networks, such as Instagram for example.

The use of links in strategic points within the platforms can help you drag the traffic created on a social network to your website or to the landing pages with your content.

Even within TikTok there is the possibility of inserting a link within the Bio.

To create a Link within the TikTok Bio you will first need to reach 5.000 followers, then you will unlock the ability to share a single link within your profile.

Logically, there is a fundamental problem. Usually a single link is not enough to advertise all the material that a large brand or agency has available.

If you have more than one site you want to bring your users to, or if you have different landing pages that you want to offer visibility, you will be forced to give up something if you use only one link.

Alternatively you can take advantage of one of the features of JotUrl and show off your Link in Bio to the maximum!

In fact, JotUrl has introduced a feature that allows you to bypass the problem of a single link in the bio of your social networks.

It is called InstaUrl, since it was designed for Instagram, but it can be easily used on any other social network.

Here’s what it is.

By creating a Tracking Link with the JotUrl platform and using the InstaUrl functionality you can create a link that can contain all the landing pages, contacts and social profiles you want to share. You will no longer be forced to limit yourself to sharing a single web page, you can share everything you want through a single link in your TikTok Bio.

How to make an InstaUrl?

First, enter your JotUrl Dashboard and create a new Tracking Link

Choose a Destination URL for your Tracking Link. For convenience, you could use your website link.

Enter and select your Branded Domain. As explained above, branding and customizing your links is essential for the reputation of your brand and to raise the CTR on your content.

Type the alias you prefer, in this way you can make the destination of your link clear. Since TikTok is mainly viewed via mobile, use short aliases, which can be easily shared even on the phone.

Save and go to options.

Click on the “InstaUrl” box

At this point you can create a 100% customizable page.

InstaUrl is divided into 5 practical steps to give the landing page the look you want most, we have reached very high levels of customization and we’re still working hard. The further upgrades of this tool are not yet finished 😉

InstaUrl Step 1)

Enter a title for your InstaUrl.

Every modification and choice of your InstaUrl will appear in the preview on the right-side of the screen, showing you every progress in the creation process.

The preview is optimized for mobile, being Instagram a platform specially designed for mobile devices.

In addition to the Title you can give an extra touch of personalization to your InstaUrl by choosing your InstaUrl logo.

To select the logo, simply click on the camera icon and load the most suitable image from your device, you can resize it as much as you want.

Plus, after the latest updates it is also possible to insert and embed content in your amazing Landing page. You can for example insert a video from Youtube or Twitch or Audio content from Soundcloud. This will allow you to make your Link in Bio even more sensational.

You can also embed TikTok video in your JotBio, so you can share your TikTok content on every other social media. This strategy can boost the visibility of your videos and account.

In addition to the title, there is now also the possibility to add a subtitle, so that you can better describe what your business consists of.

InstaUrl Step 2)

The second phase of creating InstaUrl is one of the most important to boost your Instagram Bio.

In fact, you can enter different types of contact and links:

1 – Messengers

You can choose from the following messengers:

  • Messenger
  • Telegram
  • Skype
  • Viber
  • Email Adress
  • Telephone Number

To activate your messengers / contacts you will have to fill them in as indicated in the various fields.

2 – Link buttons

  • Insert up to 30 different links, each with a customizable name
  • you can choose from over 1,000 icons to further customize your links
  • you can select your favorite link by clicking the star next to your link.
  • the link selected as a favorite will move within the landing page. If you want to give more importance to a particular link, you can do it this way.

3 – Social media and social networks icons

You can choose from the following social networks:

  • Facebook
  • Instagram
  • Twitter
  • You Tube
  • Pinterest
  • Patreon
  • Tumblr
  • VK
  • LinkedIn
  • Reddit
  • Soundcloud
  • Quora
  • Twitch
  • And TikTok!

To activate them you will have to enter the link of your page / social profile (example: for your FB icon you will have to enter the URL of your FB page, etc.)

InstaUrl Step 3)

At this stage of the creation of your InstaUrl you can begin to process the graphic and visual aspect of your background. You can choose from over 15 pre-sets made in different styles and colors, you can also set options to decide the appearance of your buttons, some decisions can greatly impact the overall graphics of your style.

From the graphic style you can understand a lot of an activity. It can be useful to keep a color scale close to that of your brand to promote communication continuity on all platforms.

Of course, customization didn’t stop there!

Within the themes made available for the graphic rendering of your InstaUrl, you can now create a 100% custom theme. You can decide every single color and gradient through a very practical editor.

There is also the possibility to develop your own custom theme through CSS, obtaining truly incredible results.

InstaUrl Step 4)

In the penultimate phase of creating your InstaUrl you can give an even greater imprint to your graphic style by choosing the type of Font you most want.

You can choose from the 72 fonts currently present and make your communication unique.

Through the “advanced font settings” option you can further adjust the size and settings of your font, so that the page is just the way you want it.

With the search bar you can find your font in no time.

InstaUrl Step 5) 

In the last step we can find the greatest form of customization within InstaUrl. To improve the customization of the page we have made available the possibility to use any image as a background, to replace the pre-sets of step 3.

This way you can use any picture that reflects the image of your service and your brand, further strengthening your message.

To correctly upload the image from your device you will need to click on the camera icon, then you can choose which file to use as the final background.

You will have full freedom on the positioning of your image, you can position it through the numerous options placed to the right-side of your pic.

Any stylistic changes set on the buttons in step 3 will also apply to step 5, so make sure the style and effects fit together.

Once you have completed all the steps, you can save your InstaUrl Link and insert it as a Bio Link within your TikTok profile.

Through one of the best TikTok Marketing Strategies of 2020 you will be able to share all the links and social networks you want with a single URL.

4) Track your TikTok Analytics

Now we will analyze one of the most important TikTok Marketing Strategies: data tracking.

JotUrl provides a huge number of services, but its main prerogative lives in analyzing and tracking data through its links.

Analyzing the data and storing it within a single platform is really important for any marketing campaign.

To understand how much traffic, how many visits, how many conversions you are getting, it is important to keep track of every single data.

Through JotUrl’s Tracking Links you will be able to obtain an incredibly precise analysis of all data relating to TikTok.

By upgrading your account on TikTok, you will be able to have Analytics of all your content and traffic on the social network, but you will not be able to keep track of all events and conversions that have occurred outside the TikTok App.

For this reason, relying on a tracking system like JotUrl can be very useful.

JotUrl can track information both on site and on third-party sites where you have shared or used your Tracking Links.

It can be used as a neutral tool to verify the reliability of the data recorded on Tiktok.

Through JotUrl’s Tracking Links you can get really important information:

  • Number of visits and unique visits
  • Device used
  • Operating system used
  • Browser used
  • IPs
  • Countries of belonging
  • Language used

You will also be able to find out if the user arrived through a QR Code

You will also be able to track conversions related to your Tracking Link and understand which specific event has converted your user.

The data is recorded and shown through very clear and well-defined graphs. You can have an overview of all your Tracking Links or select a specific link to analyze.

With a single tool, you can track all the data you care about your TikTok activities and take full advantage of it to boost all other TikTok Marketing Strategies.

Knowing how many users interact with your Tracking Links will make you understand which type of content attracts the most attention. The nationality of the users is also important to understand how to orient your content.

If the majority of the users who follow you on TikTok are Spanish, you will need to make sure that you take care of the communication and style of your videos.

This strategy is not complex to implement, using JotUrl’s Tracking Links to create all the TikTok Marketing Strategies in this guide you can already automatically track all data and keep track of it in the Dashboard.

Convenient, right? 🙂

5) Generate Dynamic QR Codes for your TikTok content

Many users interact with TikTok contents through QR Codes, for this reason one of the best TikTok Marketing Strategies of this guide concerns QR Codes.

Through JotUrl it is possible to create Dynamic QR Codes in just a few clicks.

You can also create your own Custom Dynamic QR Code for TikTok through the following steps:

  1. Create a new Tracking Link in your JotUrl Dashboard.
  2. Enter the link of a TikTok content you want to share as the destination URL
  3. Set your branded domain, the alias then Save and go to the link Options.
  4. Select the “QR Code” box
  5. Click the (+) QR CODE button to generate a new QR Code Template, you can use it in the future for as many links as you want.

On this screen you can create and graphically customize your QR Code to make it unique. You can decide the colors, the shape of the code and even insert your logo inside the QR Code to brand it.

Once you have saved all the settings you can share or print your QR Code on any material: t-shirts, coupons, business cards, flyers, billboards, etc.

Your users will have to scan the QR Code with their device in order to be redirected to the TikTok content proposed by you.

The QR Code is dynamic, this means that you can change the destination URL at any time without having to reprint or redo your QR Code from scratch.

This is one of the best TikTok Marketing Strategies because it can help you redirect your offline traffic to online content, right where you want.

You will always be able to keep track of all the data relating to your QR Code within the JotUrl Dashboard, and track very interesting data that could help you with your next commercial moves.

6) Easy Deep Link to TikTok

The sixth of today’s TikTok Marketing Strategies is about Deep Linking.

Deep Linking is a powerful technology developed in the digital marketing sector that allows users to be redirected within a specific landing page, bypassing homepages and other intermediate pages.

This technology has become extremely useful for improving marketing even on mobile platforms, boosting and revolutionizing the browsing experience of users.

JotUrl has created a truly innovative feature that can help you create a Deep Link for any social platform – including TikTok – in just a few clicks.

  1. First you will need the URL of a TikTok profile or the URL of one of your TikTok content.
  2. Enter JotUrl and create a new Tracking Link by pressing the (+) button within the Dashboard.
  3. Use your TikTok content link as your destination URL
  4. Remember to brand your link by choosing your custom branded domain and setting your alias.
  5. Save and go to link options.
  6. Click on the “Easy Deep Link” box

As you can see, the JotUrl engine has already recognized the TikTok domain of your destination URL and has already created basic settings to redirect users within the App.

The settings have already been adjusted for Tablet and Phone, for iOS and Android devices, each has specific settings that you can change at any time.

  • If your users have the App installed on their device, they can be redirected to a specific page.
  • If your users do not have TikTok installed on their device, you can decide where to redirect them.

This control ability is very powerful, because you will have many options to decide where your users will land.

You can also manually choose the Open Graph settings and improve the graphical appearance when indexing on Google or other social networks.

Your Deep Link can be shared via SMS, on Whatsapp, on Telegram, within the Newsletter and even be inserted within a CTA button, making this ploy very useful for branding your link, to use Deep Linking technology and to track data at the same time.

You can use your Deep Link within one of JotUrl’s Dynamic QR Codes and redirect users wherever you want.

Deep Links are incredibly powerful tools, which is why they fell within the Top 6 TikTok Marketing Strategies of this guide.

With the tools contained within this article, you can launch campaigns that are ready to be a huge success.

Conclusions

TikTok can be a super powerful platform to convey a message, to communicate, to get visibility and to create Audience interested in your services.

The Social Network attracts a very young audience and the very engaging and dynamic type of content may not be the solution for everyone.

In any case, TikTok is not a tool to be underestimated and must absolutely be taken into consideration in order to reach a young user group.

An engaging video could convert young users into future customers. Investing in your future is never wasted time.

By using the TikTok Marketing Strategies in this guide and studying action plans for your digital campaigns you can increase your Brand Awareness to 100%.

You can start testing JotUrl’s TikTok Marketing Strategies at any time, even now if you wish. JotUrl offers a 14-Days Free Trial where you can experiment and test all the features you need.

You can become King of the Web, all you need is a simple click.

Cheers!
JotUrl Team

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