UNDERSTAND TRAFFIC SOURCE

What are UTM Parameters?

Improve your campaign

The abbreviation UTM stands for: Urchin Tracking Module and identifies particular parameters within the URLs that are used to track the effectiveness of online campaigns.

These parameters are especially used by marketers, or by people who try to push their business online, on social media or on other platforms.

Each single UTM code activated by Parameters allows to improve the analysis of the data collected from any internet campaign, boosting the efficiency, timing, strategy and high-quality information. Implementing the UTM Parameters within your links can be a crucial and indispensable choice for the success of your marketing or social media marketing strategies.

OPTIMIZE ALL TOUCHPOINTS

Targeting, timing, monitoring and much more

With more than 100 features, you can get the best from your links

Vanity URLs

Increase your CTR by +34% via branded deep links

Calls to action

Generate leads and drive conversions with custom CTAs

Conversions

Track conversions, identify the best sources of revenue

Remarketing

Maximize touchpoints by adding retargeting codes to your links

A/B Testing

Experiment multiple variations to optimize the conversion rate

Targeting

Target visitors where they yield best conversion rates

Smart Rotator

Show returning visitors new messages, route & share traffic

Timing

Create timed campaigns and automatically redirect users

Custom QR Codes

Create visual QR codes and link offline to online marketing

Monitor

Broken links, target content, link safety, click fraud, blacklists

Team working

Share your data with clients, partners, coworkers

Analytics and Trends

Identify sources and data that matter, create detailed reports
NO MORE CHAOS

JotUrl UTM Views

Get 100% from your campaigns

To get the most out of the UTM parameters you need a precise and not confusing overview. Forget the chaos of Google Sheets or the thousands opened pages with your data! Thanks to the JotURL UTM View all fields, data and parameters will be viewable within the dashboard, so that you can find all the information you need in a matter of seconds, all with just one single omni-channel tool. The functionality of UTM views, for each project, permit to manage your UTM campaigns and show up the UTM parameters for all of your tracking links within a specific project. By exploiting the potential of UTMs to 100%, you can achieve impressive improvements in lead acquisition as well as in measuring marketing efforts and ROI metrics, achieving real goals.

MANAGE AND PERSONALIZATION

UTM Parameters Builder

Custom Templates & Teamwork

JotURL is a tool that allows the organized management of parameters and projects. Thanks to the UTM Builder it will be possible to set and customize your own UTM codes and save them in unique templates that can be associated with an infinite number of links.You will be able to share your projects and UTM Templates with other members of your work team, improving the work experience of the whole group.

Maximum customization, efficiency, precision, and the ability to control and organize all the phases of UTM creation will improve your online campaigns more than you could have ever imagined.

ALL JOTURL FEATURES

More than 100 amazing features

We really improve your digital marketing

PROJECTS

  • Unlimited projects & campaigns
  • Unlimited tags for your links
  • Customizable options
  • Export projects/campaigns data
  • Share single projects/campaigns
  • Search by project/campaign
  • Add notes to projects/campaigns

TRACKING LINKS

  • Branded tracking links
  • Editable destination
  • Highest redirect reliability
  • Timed tracking links
  • Tag your links
  • Search by Tags
  • Custom QR Codes*
  • Target by country
  • Target by language
  • Target by device type
  • Target by user type
  • Target by browser type
  • Target by browser version
  • Target by Operating System
  • Target by OS version
  • Random redirect
  • Sequential redirect
  • Weighted redirect
  • First click redirect
  • Max clicks redirect
  • Countdown links
  • Password protected redirect
  • Time-scheduled redirect
  • Http/https redirect
  • Dynamic redirect
  • Pass parameters to the destination
  • Link masking with custom page title
  • Anonymize referrer (referrer wiping)
  • Add notes to tracking links
  • Export single tracking links data

CALLS TO ACTION

  • Button snip
  • Form snip
  • Text snip
  • Image Ad snip
  • Social snip
  • App snip
  • New snips coming soon
  • Preview of CTAs
  • Full CTA customizer
  • Manage multiple Bands

CONVERSIONS

  • Conversion codes
  • Conversion pixels
  • Tracking Pixels
  • 5 conversion levels
  • Conversion parameters

REMARKETING

  • Unlimited remarketing codes
  • Use Facebook, Google, etc. pixels

MONITORING

  • Inspect content of destination links
  • Monitor the Html of target pages
  • Inspect text of target pages
  • Check the whole destination page
  • Monitor videos within target pages
  • Identify broken links (404)
  • Identify 500 server error
  • Identify changed URLs

SECURITY

  • Identify unique vs. returning clicks
  • Track IP addresses
  • Blacklist/exclude IP addresses
  • Identify security issues (malware, phishing, etc.) of target links
  • Block spammers

TRACKING

  • Views and clicks tracking:
    • IP
    • Country
    • Region
    • City
    • Language
    • Browser type
    • Browser version
    • Platform type
    • OS version
    • Referrer
    • Mobile device model
    • Visitor type
    • Unique/Non-unique clicks
    • Source analysis
    • and more…
  • Conversions tracking
    • Conversion funnel (5 steps)
    • Configurable cookies
    • Track multiple conversions
    • Track custom parameters
    • Track conversion values
    • Track commissions amount
    • S2S (Postback URL) tracking (c.s.)
    • Conversions piggyback (c.s.)
    • http/https
  • Split (A/B) testing
  • Link rotators
  • Smart redirecting (targeting)
  • Google Analytics UMT

TEAM WORKING

  • Fast sharing
  • Private/public sharing
  • Sharing via email
  • Sub-accounts management
  • Manage teams
  • Share data/campaigns with team members

ANALYTICS & TRENDS

  • Dashboard KPIs
  • Trend reports
  • Campaign, links, and pixel list
  • Conversion comparison table
  • Click-stream
  • Clicks on World-map
  • Comparison reports
  • Detailed data point reports
  • Clicks composition bar
  • Conversion rates
  • Global search
  • Export in Excel (CSV), PDF and XML
  • Report shortcuts
  • Email notifications
  • Search and filter by Tag
  • Customizable timeframe
  • Advanced reports settings
    • Six different languages
    • Use your logo
    • Use your timezone
    • Use your currency
    • Time and number format

INTEGRATIONS

  • Bookmarklets
  • Windows app
  • WordPress to Twitter
  • Retargeting/remarketing
  • Google Analytics
  • Chrome (coming soon)

DEVELOPMENT

  • Enterprise level API
  • Full featured endpoints
  • Detailed documentation
  • API live demo
  • Multiple API Keys
  • PhD Engineers consulting
  • Custom API (on request)

* Design, manage and track engaging QR codes with custom colours, backgrounds, shapes and logos. Enhance all your printed campaigns and turn them into a mobile interactive experience. Connect your offline materials to your online digital content.